The Story
Why it exists.
The beginning
Pierre de Velay is a name rooted in classical French perfumery, and Extrait No. 23 stands among the most distinctive entries bearing that lineage. The composition wears its heritage openly: rich enough to feel like another era, structured enough to stand in this one. Where many modern releases chase trends or strip compositions down to bare essentials, No. 23 commits fully to its dense, opulent register. This is fragrance built the old way, with a generosity of material that treats the wearer to something layered, deliberate, and unhurried. Pierre de Velay here signals a return to the kind of perfumery that demanded patience and rewarded attention. The formula stacks material upon material, not for excess but for depth, building a architecture of scent that reveals itself in stages.
What's notable here is the density of the heart against the sheer volume of the base. Jasmine, May rose, ylang-ylang, violet, and clove all occupy the middle, a near-overloaded floral arrangement that would collapse under lighter construction. The florals press against each other, competing for space, yet each retains enough definition to register on its own terms. The base keeps it all standing: thirteen materials including civet, ambergris, leather, tobacco, oakmoss, labdanum, and a full woody-ambery foundation.
The evolution
The first ten minutes are bright and almost startling, aldehydes doing their champagne-bubble thing over bergamot, with orange blossom threading underneath. That sparkle doesn't last. By the twenty-minute mark the jasmine and rose arrive with full force, creamy and dense, and the cloves begin to warm the edges. The florals hold the stage for a long stretch, two to three hours of undiluted presence, before the base starts asserting itself. Civet is the first signal, that warm, slightly feral hum that signals the composition has shifted gears. Tobacco and leather follow, then the woody trio of sandalwood, cedar, and vetiver settles in alongside oakmoss and labdanum. The vanilla and tonka bean soften everything without sweetening it. As the hours pass, the animalic and resinous notes begin to dominate, and the composition settles into a warm, musky, slightly animalic close.
Cultural impact
No. 23 occupies territory that rewards wearers seeking something dense and slightly transgressive, without resorting to retro branding or marketing nostalgia. Reviews describe it as 'Amouage in Roja's way' and 'soapy, vintage' with an animal edge, using vocabulary typically reserved for collector-grade compositions. The fragrance appeals to those who want something that feels like a vintage extrait, something with weight and history, yet remains relevant through sheer material quality and construction.
The House
Roja DoveRoja Dove built his house on a single belief: everyone deserves to smell incredible. Since 2011, ROJA London has defined haute perfumery from Mayfair, crafting opulent fragrances with uncompromising quality. Each jewel-like bottle, crowned with crystal, holds compositions that become part of who you are. This is British luxury at its most personal.
The Creator
Roja DoveDove's style is unapologetically opulent. His fragrances feature precious, rare ingredients and generous quantities of expensive naturals, often structured around rich, complex bases.
