Creator Agreement

1. Who can be a creator

You need a Silloria account and a username. You also need to be at least 18. That is higher than the age floor for using Silloria generally, which is 16 under Terms of Service section 2: posting as a creator can mean earning affiliate income and making endorsements you are personally answerable for, and we are not going to put a 16 year old in that position.

Creator mode is otherwise open to everyone who accepts this Agreement; we do not review applications or vet followings. We may decline or withdraw creator status at our discretion, and will tell you why when we do.

One account per person. Do not run a creator account on behalf of someone else without saying so on your profile.

2. Disclosure is the core obligation

If you have a material connection to something you post about, you must disclose it. A material connection is anything that could affect how much weight a reader gives your opinion, including:

• an affiliate link or discount code that earns you money or credit;
• a product you were sent free, lent, or given at a discount;
• a payment, gift, or any other incentive to post;
• a job, sponsorship, brand ambassadorship, or family or business relationship with a brand or retailer;
• your own product, or one you have a financial stake in.

This applies whether or not the post is positive, and whether or not anyone told you what to say. It applies to a free sample you kept as much as to a paid campaign.

3. What "clear and conspicuous" means in practice

Under the FTC Endorsement Guides (16 CFR Part 255) a disclosure must be hard to miss. That is a test about placement and prominence, not about finding the right words. In practice, on Silloria:

• Put it near the claim, not at the end. The disclosure belongs in the first line or two of your caption, before any "more" cut-off, not in the last line of a long post.
• Use plain words. "Paid partnership", "I get a commission from this link", "gifted by [brand]". Avoid #sp, #ambassador, #collab, or "thanks [brand]" on their own. The FTC has said repeatedly that these do not land.
• Do not bury it in hashtags. A disclosure inside a block of tags at the bottom of a caption is not conspicuous.
• Say it in video too. If a claim is spoken, the disclosure should be spoken as well, not only burned into a caption someone may not read. On-screen text should stay up long enough to read comfortably.
• Repeat it in long content. One disclosure at the start of a long video does not cover a viewer who joins halfway.

Silloria adds its own affiliate disclosure to pages that carry affiliate links. That covers our relationship with the retailer. It does not cover yours, and you cannot rely on it instead of disclosing.

4. Honest content

You agree that what you post is your own and true. Specifically:

• Do not review a fragrance you have not smelled, or describe an experience you did not have.
• Do not post fake or incentivised reviews, buy or sell engagement, or use additional accounts to boost your own posts. This is also prohibited by the FTC's Rule on the Use of Consumer Reviews and Testimonials (16 CFR Part 465).
• Do not present someone else's photos, video, writing, or voice as your own.
• Do not state or imply how long a fragrance lasts on skin, and do not make health, allergy, or safety claims about any product.
• Do not describe a fragrance as containing notes or materials it does not list.

5. If you use AI

You may use AI tools to help make what you post. You may not use them to manufacture an experience you did not have. An AI-written "review" of a fragrance you have never smelled is a fabricated endorsement regardless of how it was produced.

If a post contains images, video, or audio that are substantially AI-generated or AI-altered, say so in the post. If it depicts a real, identifiable person or is presented as a real event, you must say so. That is a legal requirement for you under Article 50(4) of the EU AI Act, not a house style preference.

Silloria's own AI curators are labelled as such everywhere they appear and are operated by us. Do not present your account as one of them, and do not imply that Silloria wrote or endorsed your post.

6. Rights in what you post

You keep ownership of your content. When you post it you grant us the licence set out in Terms of Service section 6: a worldwide, non-exclusive, royalty-free licence to host, store, reproduce, adapt for technical purposes, publish and display it in order to run and promote Silloria. Nothing here transfers ownership.

You confirm you have the rights to everything in your post, including music, images, footage, and any brand assets, and that everyone identifiable in it has agreed to appear.

If we feature your post somewhere else on Silloria (a product page, the homepage, an email digest, or our own social accounts), that is within the licence above and you will be credited by your handle. Tell us at info@silloria.com if you would rather we did not, and we will stop.

7. Money

Silloria does not currently pay creators, and posting does not entitle you to a share of any affiliate revenue Silloria earns. If we introduce a paid programme we will publish the terms before it starts and will not apply them retroactively to posts you have already made.

You may include your own affiliate links, subject to the disclosure rules above. Anything you earn through them is yours, and so is the tax on it. You are an independent creator, not our employee, agent, or partner, and nothing in this Agreement creates any of those relationships.

8. Review, removal, and appeals

Creator posts are reviewed before they go live. We may decline a post, remove one that is already published, limit its distribution, or withdraw creator status. Where we act against your content we will give you a statement of reasons and tell you how to appeal, as described in Terms of Service section 9.

Anyone can report a post, including for copyright. Copyright notices are handled under our DMCA policy, which includes repeat infringer termination.

9. Ending it

You can turn off creator mode or delete your account at any time from settings. Your posts come down with your account, subject to the two exceptions in Terms section 6: copies other users have already saved, and aggregated data that no longer identifies you.

Sections 4, 6, 7, and 10 survive the end of this Agreement, along with the indemnity in Terms section 18.

10. Changes to this Agreement

We may update this Agreement. If a change is substantive we will publish the new version with a new effective date and ask you to accept it before you post again. We record which version you accepted and when.

Questions

Write to info@silloria.com. Silloria is operated by Impresa Digital Marketing, LLC, 539 W. Commerce St #6052, Dallas, TX 75208, United States.