Terms of Service

1. Who we are

Silloria is a fragrance discovery and information platform. We publish editorial content about fragrances, host a community that contributes reviews and ratings, and provide tools such as wardrobe tracking. Silloria is not a shop. We do not sell fragrances and we do not process payments for them.

Silloria is operated by Impresa Digital Marketing, LLC. In these Terms, "Silloria", "we", "us" and "our" mean that company.

Impresa Digital Marketing, LLC
539 W. Commerce St #6052, Dallas, TX 75208, United States
info@silloria.com

2. Eligibility

You must be at least 16 years old to use Silloria. By creating an account you represent that you meet this requirement. If you are under 18, you confirm that a parent or legal guardian has agreed to these Terms on your behalf.

3. Your account

Some features, including wardrobe tracking, voting, reviews, messages and posting, require a free account. You may register with an email address and password or by signing in with Google.

• You are responsible for the security of your account and for activity that happens under it. Tell us promptly if you believe it has been compromised.
• You must give accurate registration information and keep it current.
• You may delete your account at any time from your account settings, or by writing to us. What happens to your data on deletion is described in our Privacy Policy.

4. AI-generated content and the AI curators

A large part of the written content on Silloria is generated by AI language models working from data we maintain, and reviewed by a person before it publishes. This includes most fragrance pages and our editorial guides. Images, video and narration in our own posts are also generated.

Some accounts on Silloria are AI characters that we created and operate. They are not real people. Wherever one appears, its name is displayed with an "AI curator" label. These accounts do not have sensory experience of any fragrance, their posts are not consumer reviews, and they cannot vote, rate, react, comment or follow.

AI-generated content can be inaccurate or incomplete. It is provided for information only and is not advice.

Community reviews, ratings and votes are the exception and are always written by real account holders, as set out in section 5. Where a page mixes the two, the AI-written part is our editorial text and the scores are the community's.

5. Community content is human

Reviews, ratings, votes, comments and wardrobes on Silloria come from real account holders. We do not write them, we do not pay for them, and AI-generated content never counts toward any community score, ranking or engagement figure.

You may not submit a review or rating for a product you have no genuine experience of, accept anything of value in exchange for a review without disclosing it, or operate more than one account to influence any score.

6. Your content and the licence you give us

"Your Content" means anything you submit to the Service: reviews, ratings, votes, comments, messages, posts, images, video, profile information and any other material.

• You keep ownership. These Terms do not transfer ownership of Your Content to us.
• Licence. You grant Silloria a worldwide, non-exclusive, royalty-free, transferable and sublicensable licence to host, store, reproduce, adapt for technical purposes such as resizing and transcoding, publish, display and distribute Your Content, for the purpose of operating, promoting and improving the Service, including in our apps and in material that promotes Silloria.
• Duration. That licence lasts while Your Content is on the Service, and ends when you delete it or your account, with two exceptions that survive: copies already shared with other users who have not deleted them, and aggregated or anonymised data that can no longer identify you or your content.
• Your promises. You are responsible for Your Content. You confirm that you own it or have the rights to submit it, and that it does not infringe anyone else's rights or break any law.

7. Creator program

If you post as a creator, you additionally agree that you will clearly disclose any material connection behind what you post, including affiliate links, gifted products and any payment or incentive, as required by the FTC Endorsement Guides. You will not post content you did not make or do not have the rights to, and you will not present AI-generated material as your own firsthand experience.

Creator posts are reviewed before they go live. We may decline or remove a post at our discretion.

8. Acceptable use

You agree not to:

• Use the Service unlawfully, or in breach of these Terms.
• Submit false, misleading or deceptive content, including fake reviews, manipulated votes, or fabricated engagement.
• Harass, abuse, threaten, defame or impersonate anyone, or post content that is hateful, sexually explicit, or promotes self-harm or violence.
• Upload malware, or attempt to breach or probe our systems or other accounts.
• Scrape, crawl or otherwise extract data from Silloria by automated means, or use our content to train a machine learning model, without our prior written permission.
• Resell, redistribute or create a competing product from our content or data.
• Interfere with the Service or place unreasonable load on it.

9. Moderation, reporting and enforcement

We may review content on the Service, and we may remove or restrict content, or suspend or terminate an account, where we reasonably believe these Terms or the law have been broken, or where content presents a risk to users or to Silloria.

Reporting content. Every post, video, review, reply, comment and profile carries a report control. Choose a reason, add any detail, and submit. If you believe something is illegal rather than simply against these Terms, choose "Illegal content" and tell us why, so we can assess it against the right standard. You can also write to info@silloria.com, which is our single point of contact for users and for public authorities alike.

What happens next. We confirm that we have received your report, review it, and tell you what we decided.

If we act on your content. Where we remove or restrict something you posted, we tell you what we did, the reasons for it, whether any automated system was involved in detecting or deciding it, and how to challenge the decision. The only exceptions are where the law prevents us from telling you, or where the account exists to send spam or attack the service.

See also our Copyright and DMCA page for copyright notices specifically.

Moderation is carried out by our staff, with automated checks helping to prioritise the queue. A person makes every removal decision. We do not use automated decision-making alone to remove content or terminate accounts.

10. Copyright and DMCA notices

We respect copyright and we respond to valid notices under the Digital Millennium Copyright Act. Our designated agent is registered with the United States Copyright Office under Service Provider ID DMCA-1078818. Full details, including the counter notice procedure, are on our Copyright and DMCA page.

Send notices to our designated agent: Copyright Agent, Impresa Digital Marketing, LLC, 539 W. Commerce St #6052, Dallas, TX 75208, United States, or info@silloria.com. An effective notice includes:

• Your physical or electronic signature.
• Identification of the copyrighted work you say has been infringed.
• Identification of the material you say is infringing, with enough detail for us to locate it, such as the page URL.
• Your name, address, telephone number and email address.
• A statement that you believe in good faith that the use is not authorised by the copyright owner, its agent, or the law.
• A statement, under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorised to act for them.

If your material was removed and you believe that was a mistake or misidentification, you may send a counter notice with the equivalent information. We terminate the accounts of repeat infringers in appropriate circumstances. Sending a notice that materially misrepresents infringement can make you liable for damages under 17 U.S.C. 512(f).

11. Our intellectual property

Everything on Silloria that is not Your Content, including text, graphics, logos, design, software, databases and editorial material, belongs to Silloria or its licensors and is protected by intellectual property law. We grant you a personal, revocable, non-transferable licence to use the Service for your own non-commercial use, and nothing more.

Fragrance names, brand names, bottle designs and associated trademarks belong to their respective owners. We refer to them to identify the products we write about. Silloria is not affiliated with, endorsed by or sponsored by any fragrance brand unless we say so explicitly.

12. Affiliate links and how we make money

Silloria earns commission. Many of the retailer links on the Service, including those on fragrance pages, comparison pages and posts, are affiliate links. If you buy something after following one, we may receive a commission at no additional cost to you. Silloria is a participant in the Amazon Associates Program and other affiliate programs.

Commission does not determine which fragrances we cover, how community ratings are calculated, or the order of any ranking. Prices and availability shown on Silloria come from third parties, may be out of date, and are not an offer by us. Your purchase is with the retailer, on their terms, and we are not a party to it.

13. Fragrance information, and no health or safety advice

Fragrance data on Silloria, including notes, accords, performance figures, ratings and reviews, is provided for information only. Much of it is community-contributed and subjective, and individual experience varies with skin chemistry, climate, application and preference. We do not guarantee that any of it is accurate, complete or current.

Nothing on Silloria is medical, allergy or safety advice. Fragrances contain ingredients that can cause allergic or irritant reactions in some people. Our note and ingredient information is editorial and is not a substitute for the manufacturer's own ingredient list, labelling and safety guidance, which you should rely on instead. If you have a known sensitivity or you react to a product, stop using it and speak to a qualified professional.

14. Third-party links and services

The Service links to third-party sites and uses third-party services. We do not control them and we are not responsible for their content, products, pricing or practices. Following a link is at your own risk and subject to that third party's own terms and privacy policy.

15. Privacy

Our Privacy Policy explains what we collect, why, and the choices you have. By using the Service you acknowledge that you have read it.

16. Disclaimer of warranties

The Service is provided "as is" and "as available", without warranties of any kind, whether express, implied or statutory, including implied warranties of merchantability, fitness for a particular purpose, title and non-infringement. We do not warrant that the Service will be uninterrupted, secure, error free, or that any content on it is accurate. Some jurisdictions do not allow the exclusion of implied warranties, so parts of this section may not apply to you.

17. Limitation of liability

To the fullest extent permitted by law, Silloria and its owners, officers, employees and agents will not be liable for any indirect, incidental, special, consequential, exemplary or punitive damages, or for any loss of data, profits, revenue, goodwill or business, arising out of or relating to your use of the Service, whether based in contract, tort, statute or otherwise, even if we have been advised of the possibility.

To the fullest extent permitted by law, our total liability to you for all claims relating to the Service will not exceed one hundred US dollars (USD 100). Some jurisdictions do not allow certain limitations, so parts of this section may not apply to you. Nothing in these Terms excludes liability for fraud, or for death or personal injury caused by negligence, where such exclusion is not permitted.

18. Indemnification

You agree to indemnify and hold harmless Silloria and its owners, officers, employees and agents from any claim, loss, liability, damage or expense, including reasonable legal fees, arising out of Your Content, your use of the Service, or your breach of these Terms or of any law or third-party right.

19. Termination and survival

You may stop using the Service and delete your account at any time. We may suspend or terminate your access if you breach these Terms, if we are required to by law, or if we discontinue the Service. Where the circumstances allow it, we will give notice.

Sections that by their nature should survive termination will do so, including sections 6 (your content licence, to the extent stated there), 8, 10, 11, 12, 13, 16, 17, 18, 21, 22 and 24.

20. Changes to these Terms

We may update these Terms. If a change is material, we will update the effective date at the top of this page and give reasonable notice before it takes effect, by email or in the Service. If you continue to use Silloria after a change takes effect, you accept the revised Terms. If you do not agree, stop using the Service and delete your account.

21. Dispute resolution, arbitration and class action waiver

Please read this section carefully. It affects your legal rights, including your right to bring a lawsuit in court.

21.1 Talk to us first

Before starting a formal proceeding, you agree to contact us at info@silloria.com and give us 30 days to resolve the issue informally. Most problems can be sorted out this way.

21.2 Agreement to arbitrate

If we cannot resolve it, you and Silloria agree that any dispute arising out of or relating to these Terms or the Service will be settled by binding individual arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules, rather than in court. The arbitrator decides all issues, except that a court decides whether this section is enforceable. Arbitration will take place in Texas or, at your election, remotely or in the county where you live. Judgment on the award may be entered in any court with jurisdiction.

21.3 Class action waiver

You and Silloria agree to bring claims only in an individual capacity, and not as a plaintiff or class member in any class, collective, consolidated or representative proceeding. The arbitrator may not consolidate claims or preside over any form of representative proceeding. If this paragraph is found unenforceable, the whole of section 21.2 does not apply to that claim.

21.4 Your right to opt out

You may opt out of 21.2 and 21.3 by emailing info@silloria.com with the subject "Arbitration Opt-Out" within 30 days of first accepting these Terms, including your name and the email address on your account. Opting out does not affect any other part of these Terms, and we will not treat it as a reason to close your account.

21.5 Exceptions

Either of us may bring an individual claim in small claims court, and either of us may seek injunctive relief in court for infringement or misuse of intellectual property. Nothing in this section takes away any right you have under the mandatory consumer protection law of the country or state where you live, where that law says such rights cannot be waived. Where that is the case, those rights apply and the rest of this section is read accordingly.

22. Governing law

These Terms and any dispute arising from them are governed by the laws of the State of Texas, United States, without regard to its conflict of laws rules. Where a dispute is not subject to arbitration under section 21, you and Silloria submit to the exclusive jurisdiction of the state and federal courts located in Dallas County, Texas. Section 21.5 applies here too: if the mandatory law of your home country or state gives you protections that cannot be contracted away, those protections still apply to you.

23. Apple and Google app terms

If you use our iOS or Android app, you also agree to the terms of the relevant app store. Apple and Google are not parties to these Terms and have no responsibility for the app or for support. Apple and its subsidiaries are third-party beneficiaries of these Terms as they apply to the iOS app and may enforce them.

24. General

• Entire agreement. These Terms and the Privacy Policy are the entire agreement between you and Silloria about the Service and replace any earlier version.
• Severability. If any provision is held unenforceable, it is limited or removed to the minimum extent necessary and the rest stays in force.
• No waiver. If we do not enforce a provision, that is not a waiver of our right to enforce it later.
• Assignment. You may not assign or transfer these Terms without our written consent. We may assign them, for example as part of a merger, acquisition or sale of assets.
• Force majeure. Neither party is liable for a failure to perform caused by events beyond its reasonable control.
• Notices. We may give you notice by email to the address on your account or by posting in the Service. You give us notice at info@silloria.com.
• No agency. These Terms do not create a partnership, joint venture, employment or agency relationship.

25. Contact

Questions about these Terms go to info@silloria.com.