The Story
Why it exists.
The beginning
My Sir landed in 2018 as a masculine fragrance that didn't ask permission. The name itself is a statement. Roccobarocco had spent decades refining what Italian scent confidence looked like. My Sir is that sensibility compressed into something you wear, now in a bottle you carry with you. The fragrance carries the same confident character that defines the fashion collections, translated into scent rather than silhouette.
The top accord is where My Sir earns its reputation. Four citrus materials, bergamot, grapefruit, ginger, rhubarb, arrive simultaneously. The bergamot is clean. The grapefruit is tart. The ginger adds spice without fire. The rhubarb is the wild card: green, slightly bitter, distinctly vegetal. Most fresh fragrances pick one citrus and commit. Maffei layered all four, creating an opening that reads as bright and complex. The lavender heart that follows is where most fragrances lose their audience.
The evolution
My Sir unfolds across six to eight hours on skin, starting with a tart citrus assault that announces itself without apology. Grapefruit and bergamot hit first, then ginger cuts through with clean heat. The rhubarb, green, slightly bitter, threads through the opening like a quiet undercurrent, keeping the citrus from reading as sweet. At its heart, lavender takes over as the structural anchor. Black pepper and geranium lift it slightly, adding a dry floral warmth. The transition is deliberate, that opening was just the announcement; the real composition is beginning. In the drydown, patchouli and black amber take over completely. The sharp edges soften into something warm and close. Patchouli brings its characteristic earthiness; black amber adds resinous weight that lingers. Six hours later, patchouli and black amber are still holding the line.
Cultural impact
My Sir arrived as a masculine fragrance that didn't ask permission. Roccobarocco crafted this scent blending bright citrus with herbal and green notes in a way that feels contemporary. The combination of bergamot, ginger, rhubarb, and grapefruit creates an energetic opening that announces confidence, while the overall composition suggests the brand understands that today's fragrance wearer values assertiveness with sophistication.





















