The Story
Why it exists.
The beginning
Revere by Habibi NY was created by perfumer Dominique Bouley, who spent a year sourcing rare notes and resins for a fragrance meant to express something the brand holds central: sincere respect for the people you hold dear. The name itself is the brief, reverence not as ceremony but as daily practice. A gesture that says the ones you love deserve to be treated like royalty, not through grand statements but through quiet, consistent care. Bouley approached the composition as an exercise in honest materials, letting the raw character of bergamot, grapefruit, and lemon speak first before giving way to the more grounded warmth of leather, black pepper, and lavender at the heart.
What makes Revere's structure interesting is the way it balances brightness with weight. The opening leans into a quartet of green, herbaceous, bergamot, and grapefruit, which together create something more textured than a standard citrus burst. Green and herbaceous notes add the cool, slightly bitter edge of crushed leaves and stems, while bergamot and grapefruit deliver the juicy lift. Then the heart shifts into territory that feels deliberate: leather and black pepper bring warmth and a subtle bite, lavender softens the edges, and oakmoss adds the damp, earthy thread that makes everything feel rooted. It's a composition that respects contrast without letting any single element shout.
The evolution
The first fifteen minutes are all clarity. Bergamot and grapefruit sparkle on top of a green, almost dewy base, and the lemon lifts it into something that feels like stepping outside on a cool morning. Clean, bright, awake. Around the twenty-minute mark the shift begins. The citrus recedes just enough to let the leather and black pepper step forward. There's a snap from the pepper, a grainy warmth from the leather, and lavender threading through the middle that keeps everything from going rough. This hour? So up close. Around the two-hour mark the base takes over properly. Cedar and sandalwood build a smooth, creamy wood structure, patchouli adds that earthy, slightly sweet depth, and amber wraps the whole thing in a low, golden warmth. The musk underneath does the quiet work, keeping Revere present without demanding space.
Cultural impact
Revere moves easily between daytime ease and evening presence. The green and herbaceous opening gives it a freshness that carries well across settings, while the leather and oakmoss heart keeps it anchored in something weightier once the citrus has settled. It transitions naturally from a morning wear to a dinner without needing a different fragrance for each, and the way the composition evolves across hours means it never feels locked to a single moment.
The House
Habibi NYHabibi NY is a New York-based niche fragrance house founded in 2016 by husband-and-wife team Shakir Ahmed and Tabassum Khan. The brand creates emotionally-driven scents inspired by the power of connection and the art of personal expression. Habibi NY offers a portfolio of fragrances spanning oud, woody, leather, and floral categories, with releases spanning from 2020 through 2024. Notable works include Rose Amor, White Moroccan Leather, Spiced Bergamot & Orris, Penthouse Suede, Rare Woods Elixir, Cashmere Oud, and Palace Grove. The brand retails through its own website and Bloomingdales, with a free sample included in every order. As a founder-led house, Habibi NY positions itself at the intersection of accessible luxury and authentic storytelling, drawing on the founders' personal vision rather than a house perfumer tradition.
The Creator
Dominique BouleyDominique favors a minimalist palette, often beginning with a clear, crisp top that dissolves into a warm heart of spice or green foliage. She leans on natural absolutes—lavender, bergamot, cedar—paired with modern synthetics that add depth without overpowering.
