The Story
Why it exists.
The beginning
Palace Grove arrived in 2023 from perfumer Elise Pierre, designed as a sensory translation of its name: a sun-drenched grove, somewhere between orchard and garden, with light filtering through broad leaves. The brief was to capture the specific warmth of a place that smells like itself, not a single flower, not a single note, but that accumulated green-and-gold atmosphere. What Elise Pierre built instead was an argument: that freshness and warmth don't have to trade places. That a fragrance can open bright and still arrive somewhere intimate by the end of the day.
The structural tension that makes Palace Grove work is fig leaf. On paper, the composition could scatter: six citrus notes at the top, five florals and a tropical cream in the heart, four warm bases underneath. Fig leaf is what holds it together. Its green, slightly bitter character bridges the sparkling opening and the creamy coconut heart, preventing the fragrance from feeling like two different scents stapled together. Without it, the trajectory from citrus to vanilla would read as whiplash. With it, the arc feels inevitable, a single afternoon that happens to have several chapters.
The evolution
The opening hits immediately: mandarin, lemon, grapefruit, and bergamot in quick succession, each one trying to outshine the last. The pink pepper and cardamom are there too, adding a faint prickle of warmth underneath the brightness that you won't consciously register until the citrus fades and you wonder why the opening felt so complete. That citrus lasts longer than expected, forty minutes to an hour before the handoff begins. The fig leaf doesn't wait for permission. It arrives partway through the heart, shifting the character from sparkling to green and slightly bitter, and it doesn't apologize for the change in direction. Jasmine and orange blossom arrive in sequence, but the coconut follows close behind, adding a creamy warmth that softens what could have been a harsh transition. The carrot seed stays quiet, providing a faint earthiness that keeps the florals from floating away entirely. This heart phase lasts several hours. The drydown belongs to warmth.
Cultural impact
Palace Grove reflects a broader shift in Western perfumery toward transparency and sustainability, aligning with Habibi NY's New York roots and the modern expectation for traceable fragrance origins. The emphasis on bright citrus and coconut represents a departure from the heavier oud and amber profiles that dominated niche fragrance in the 2010s. By 2023, consumers increasingly sought fragrances that felt approachable yet distinctive, and Palace Grove's green-floral character filled that niche for those seeking something modern without venturing into avant-garde territory.
The House
Habibi NYHabibi NY is a New York-based niche fragrance house founded in 2016 by husband-and-wife team Shakir Ahmed and Tabassum Khan. The brand creates emotionally-driven scents inspired by the power of connection and the art of personal expression. Habibi NY offers a portfolio of fragrances spanning oud, woody, leather, and floral categories, with releases spanning from 2020 through 2024. Notable works include Rose Amor, White Moroccan Leather, Spiced Bergamot & Orris, Penthouse Suede, Rare Woods Elixir, Cashmere Oud, and Palace Grove. The brand retails through its own website and Bloomingdales, with a free sample included in every order. As a founder-led house, Habibi NY positions itself at the intersection of accessible luxury and authentic storytelling, drawing on the founders' personal vision rather than a house perfumer tradition.
The Creator
Elise PierreElise brings technical precision to emotionally resonant compositions. Her training in chemistry gives her confidence with synthetic materials, while her Normandy upbringing left her with an intuitive appreciation for natural ingredients, particularly those drawn from coastal…
