The Story
Why it exists.
The beginning
For Sahara Rose Absolute, the house looked at the flower and asked what would happen if it stopped being polite. The answer lives in the name itself: the Sahara, the vast desert, the landscape that makes everything around it sharper, denser, more itself. Perfumer Hüseyin Erdoğmuş built this fragrance around that tension, rose as a force of nature, not a gesture of softness. The composition holds its ground, refusing to soften into something expected. Every element insists on being present.
The opening is almost confrontational in its brightness. Fruit acids collide with citrus, creating a top layer that reads almost sparkling, like biting into something too ripe. Then the rose arrives, and it does not apologize for being there. Turkish rose carries weight. Geranium brings a green, sharp edge that distinguishes this from gentler interpretations. Beneath it, oud and saffron create warmth that never becomes sweet. The combination of bitter rose, dark wood, and warm spice is the move here, and it works because none of the elements back down.
The evolution
Apple and citrus burst forward, green apple brings a tart brightness that keeps things unpredictable, raspberry adds a fleeting tartness that fades as the composition evolves. Rose and geranium take over, and the character shifts. The rose carries presence, and the geranium provides a green, assertive quality that sets this apart from more delicate interpretations. Beneath it, oud arrives with resinous depth. The composition stops being delicate and becomes insistent. In the drydown, amber and white musk wrap around what remains of the rose. Sandalwood and vanilla create warmth that stays close to the skin. Patchouli adds earthiness without heaviness. The projection and longevity are above-average, and the sillage remains noticeable. The final stage belongs to vanilla and white musk, lingering on fabric and skin like a warmth that persists.
Cultural impact
Sahara Rose Absolute takes the oud-rose pairing and treats rose as a primary structural element alongside oud, rather than a softening agent. This approach sets it apart from more conventional compositions. The result is a fragrance that prioritizes intensity and warmth without relying on sweetness. It's niche without being impenetrable.
The House
Habibi NYHabibi NY is a New York-based niche fragrance house founded in 2016 by husband-and-wife team Shakir Ahmed and Tabassum Khan. The brand creates emotionally-driven scents inspired by the power of connection and the art of personal expression. Habibi NY offers a portfolio of fragrances spanning oud, woody, leather, and floral categories, with releases spanning from 2020 through 2024. Notable works include Rose Amor, White Moroccan Leather, Spiced Bergamot & Orris, Penthouse Suede, Rare Woods Elixir, Cashmere Oud, and Palace Grove. The brand retails through its own website and Bloomingdales, with a free sample included in every order. As a founder-led house, Habibi NY positions itself at the intersection of accessible luxury and authentic storytelling, drawing on the founders' personal vision rather than a house perfumer tradition.
The Creator
Hüseyin ErdoğmuşIn the studio Erdoğmuş favors a methodical layering process: he builds a base from high‑purity essential oils, adds a heart of carefully selected absolutes, and finishes with a precise splash of synthetics that enhance longevity without masking the natural character. Rose, jas…






































