The Story
Why it exists.
The beginning
Jasmine and oud. Two materials that carry centuries of meaning, one in wedding crowns and religious ceremonies, the other in the smoke of ancient rituals. Dominique Bouley combined them not to make a statement, but to make a scent that felt inevitable: floral and warm, modern and rooted. The brand's own copy calls it 'regal and vibrant.' That feels right. Bouley layered osmanthus and geranium beneath the jasmine, giving the composition a quiet complexity instead of a straightforward floral hit. This is jasmine that knows what it's doing.
What makes Jasmine Oud interesting is the powdery foundation. Violet carries the fragrance's character from start to finish, not as a solo note but as a thread connecting the bright opening to the warm base. The tonka and musk don't try to dominate. They soften the oud, make the leather approachable, and give the white florals something to rest on. It's a composition built for longevity: the powdery drydown lingers long after the top notes fade.
The evolution
The opening is fruity-spicy: blackcurrant adds a tart sweetness while black pepper and cardamom provide clean heat. The spices don't bite, they lift. This part of Jasmine Oud reads as bright and modern, almost playful. Then the florals arrive. Slowly. The jasmine settles first, not making an entrance but becoming present. Violet joins alongside osmanthus and rose petals, and ylang-ylang adds a creamy undertone that keeps the whole heart from feeling too sharp. Geranium provides a slight green lift that stops the florals from going soft. The base is where oud finally arrives, and it doesn't announce itself. It lingers. Leather, tonka, and musk create a warm, powdery drydown that stays close to the skin for hours.
Cultural impact
Jasmine Oud occupies a specific space in the niche market: accessible oud for people who want warmth without heaviness. The powdery violet character has earned a loyal following among wearers who describe it as the scent of someone who doesn't need to announce themselves. It's not trying to compete with statement ouds or heady white floral bombs, it's its own thing.
The House
Habibi NYHabibi NY is a New York-based niche fragrance house founded in 2016 by husband-and-wife team Shakir Ahmed and Tabassum Khan. The brand creates emotionally-driven scents inspired by the power of connection and the art of personal expression. Habibi NY offers a portfolio of fragrances spanning oud, woody, leather, and floral categories, with releases spanning from 2020 through 2024. Notable works include Rose Amor, White Moroccan Leather, Spiced Bergamot & Orris, Penthouse Suede, Rare Woods Elixir, Cashmere Oud, and Palace Grove. The brand retails through its own website and Bloomingdales, with a free sample included in every order. As a founder-led house, Habibi NY positions itself at the intersection of accessible luxury and authentic storytelling, drawing on the founders' personal vision rather than a house perfumer tradition.
The Creator
Dominique BouleyDominique favors a minimalist palette, often beginning with a clear, crisp top that dissolves into a warm heart of spice or green foliage. She leans on natural absolutes—lavender, bergamot, cedar—paired with modern synthetics that add depth without overpowering.
