The Story
Why it exists.
The beginning
The Scent Of Lošinj was launched in 2018 by Croatian Perfume House, with Tomislav Vrbanec behind the composition. Its name points to Lošinj, the Croatian island and place that gives this scent its coastal frame. That sense of place arrives through a lively mixture of raspberry, myrtle, neroli, lemon and bay leaf, followed by gardenia, orange blossom, jasmine, magnolia, sage and cactus. The formula ends with patchouli, amber and mimosa, giving the bright floral beginning a warmer, earthier base. Nothing about the structure needs to shout for attention. It captures the feeling of an island afternoon through contrast: citrus brightness, white floral softness and a grounded finish.
The interesting part is the handoff between bright materials and tactile ones. Raspberry brings a tart, fruitlike sparkle, while myrtle and bay leaf add a green, aromatic edge. Neroli opens the white-flower register before gardenia, orange blossom, jasmine and magnolia make it fuller. Cactus and sage cool that floral warmth without hardening it. Finally, patchouli gives the composition its quiet soil-like depth, amber softens the edges, and mimosa leaves a delicate, powdery floral trace.
The evolution
The opening arrives with visible energy: lemon and neroli cut through the air, while raspberry gives the citrus a tart, red-fruit edge. Myrtle and bay leaf tuck green notes underneath, keeping the opening from becoming simply sweet. As the scent settles, gardenia, orange blossom, jasmine and magnolia take over. The mood becomes airy and sun-washed, though cactus and sage add a slightly mineral, herbal coolness. Later, patchouli and amber pull the composition toward the skin. The flowers remain, but they sit over warm earth rather than disappearing into a generic white-floral haze. Mimosa provides the final delicate thread. The fragrance maintains a close, moderate presence before leaving the wearer faintly floral, green and quietly earthy, with a loyal following among those who appreciate fresh citrus and soft florals over a nuanced base.
Cultural impact
Within Croatian Perfume House's place-based catalogue, this release carries the house's Mediterranean regionality without costume or nostalgia. Its cultural register is rooted in contemporary Croatia, where a fragrance named for Lošinj expresses local geography through modern perfumery rather than literal seaside imagery. The unisex construction suits the brand's regional, quietly confident positioning.
The House
Croatian Perfume HouseCroatian Perfume House translates the coastline’s breezes, historic towns and sun‑kissed vineyards into a line of modern fragrances. Based in Čakovec, the house operates under the European Perfume House umbrella, itself part of the Aroma Fragrance Lab network. Its catalogue, launched between 2017 and 2018, includes city‑inspired scents such as The Scent Of Split, The Scent Of Hvar and the playful Just Wow series. The brand positions itself as a bridge between Croatia’s regional character and contemporary olfactory trends, offering a curated scent journey for curious noses.
The Creator
Tomislav VrbanecVrbanec favors a straightforward, layered approach. He starts with a clear top note, builds a heart of locally sourced botanicals, and anchors the finish with a modest dose of natural amber or musk.













































