The Story
Why it exists.
The beginning
Be Trendy Extreme arrived in 2011 from Dzintars, the Latvian house whose catalogue has steadily grown over the decades. Extreme was the bolder entry in the Be Trendy line, a flanker built to push past the softer original with more pronounced sweetness and a warmer drydown. The composition leans on a green floral accord built around familiar synthetics, with lilac giving the bouquet its central identity, and a base calibrated to give the fragrance enough weight to carry through cooler weather. What you get is a straightforward floral that knows its lane: sweet up top, creamy in the middle, and warm underneath, with each phase of the wear offering a slightly different reading of the same floral heart.
What makes Be Trendy Extreme worth noticing is the bougainvillea-cupuacu pairing in the heart. Bougainvillea is an uncommon choice in mainstream perfumery, rarely featured in the note lists most fragrance drinkers encounter, and cupuacu brings a milky, slightly fruity sweetness that softens the green sharpness above it. Together they create a texture somewhere between fresh-cut stems and sun-warmed skin, bridging the crisp lilac opening to the warmer amber-musk-vanilla base below.
The evolution
On skin, Be Trendy Extreme opens with a burst of green that reads almost vegetal, like crushed sweet pea stems and lilac leaves still wet from the garden. The lilac arrives within minutes, soft and powdery, joined by a green brightness that holds for the first half hour before fading. The middle is where cupuacu earns its place: a milky, slightly tropical sweetness that rounds the edges of the bouquet and keeps the floral from going sharp. As the hours pass, the white florals recede and amber takes over, warm and inviting, layered with vanilla that leans more golden than gourmand. The musk underneath keeps everything close to skin. The progression moves from a dewy, almost wet green accord in the opening to a creamier floral heart, and finally settles into that amber-vanilla territory where the base notes get their moment to speak.
Cultural impact
Be Trendy Extreme sits within Dzintars' broader Be Trendy collection, a line that includes multiple flankers built around familiar floral themes. It shares compositional DNA with other entries in the catalogue, leaning on white-floral traditions that recur throughout the brand's offerings. The Be Trendy line as a whole reflects Dzintars' tendency to revisit successful note combinations across multiple releases, giving buyers variations on a theme rather than entirely new compositions.
