The Story
Why it exists.
The beginning
Roja Dove created Les Clochettes Du Bonheur as part of the Pierre de Velay collection, with lily of the valley taking centre stage. The perfume gathers a bouquet of Grasse jasmine, ylang-ylang, lilac and amaryllis around that green heart, while a bright bergamot lifts the opening. The combination creates an elegant and familiar floral landscape that feels both timeless and quietly luxurious. As with all Roja London fragrances, the composition reflects a meticulous approach to material sourcing, with jasmine sourced from Grasse adding a depth that distinguishes it from simpler floral constructions.
The choice of lilac, amaryllis and bergamot for the opening reflects a desire to establish an immediate sense of freshness and garden grace. Lilac carries its own nostalgic charm, while amaryllis adds a subtle difference that prevents the opening from feeling generic. The heart of lily of the valley, ylang-ylang and jasmine forms a classical floral triad, each note chosen to complement rather than compete. The base of musk and sandalwood serves a quiet supporting role, ensuring the florals linger on the skin without ever becoming overwhelming.
The evolution
The fragrance opens with the cool, dew-laden freshness of lilac immediately joined by the subtle exoticism of amaryllis. Bergamot adds a brief spark of citrus brightness before the heart takes over. Lily of the valley anchors the middle stage with its characteristic green restraint, while ylang-ylang introduces a warm, creamy richness and jasmine deepens the floral composition into something more opulent. As the heart begins to fade, the base reveals itself gradually, sandalwood provides a soft woody warmth and musk creates an Intimate skin-close quality that extends the florals gently into the drydown.
Cultural impact
Since its 2016 debut, Les Clochettes Du Bonheur has been recognized within niche perfume circles for its distinctive approach to green-floral compositions. The balanced bergamot opening provides an initial brightness that appeals to those who appreciate fresh, clean scents, setting a tone of refined elegance. The lily of the valley heart offers a classic floral element that resonates with lovers of traditional perfumery, while the supporting florals add complexity without overwhelming. It's a fragrance that feels both timeless and modern, representing an interesting take on botanical themes.
