The Story
Why it exists.
The beginning
Wild Coffee arrived in 2026 as part of Loewe's Crafted Collection, a line that places raw materials at the center of the composition. The fragrance puts coffee at the heart of the blend, and it does so without letting the roasted character collapse into something cloying or predictable. Núria Cruelles Borrull, Loewe's in-house perfumer, composed Wild Coffee, and the result is a scent that reads as both familiar and slightly off-kilter. The coffee note sits against a swirl of tropical fruit: passion fruit, mango, guava, the kind of brightness you'd associate with ripe flesh rather than jam or syrup. The opening is warm and spiced, with cinnamon and saffron threading through the citrus, and bitter orange and bergamot keeping the fruit from going flat or sticky.
What makes the composition work is the dialogue between the opening and the base. The top pulls sweet, spicy, almost sun-warmed: mango, guava, cinnamon, saffron, and a burst of bitter orange and bergamot that keeps the fruit from collapsing into jam. Then the base does something quiet and precise. The coffee is dry, not syrupy. The oud is structural, not smoky. The tonka and Madagascar vanilla round the edges without sweetening the entire frame.
The evolution
The opening is almost disorienting in its brightness. Passion fruit and guava hit first, lifted by cinnamon and saffron, with cardamom grounding just enough of the sweetness to keep the fruit from tipping into candy territory. It's the most exuberant phase, and it announces the scent as something tropical and warm rather than dark or moody. As the wear develops, the fruit starts to recede. The akigalawood and patchouli step forward, pulling the composition toward something drier and more resinous. Benzoin adds a sticky warmth without going gourmand, and the caramel deepens without ever becoming the center of attention. Eventually, the coffee settles into the base, joined by the oud and tonka. The vanilla is there but quiet, more of a softening agent than a star, smoothing the edges of the roasted and woody notes without adding overt sweetness.
Cultural impact
Wild Coffee threads coffee through a composition of tropical fruit and oud, a combination that resists easy categorization. Rather than landing in the gourmand tradition, where coffee is often paired with vanilla, chocolate, or caramel sweetness, the fragrance keeps the roast dry and structural. Rather than falling into the smoky-ouds tradition, the oud here is restrained, used as architecture rather than atmosphere. The Crafted Collection framing positions it as a material-driven composition, where the ingredient list is the story and the wear is meant to let those materials unfold on their own terms.
The House
LoeweLoewe stands apart as a Spanish luxury house with a German soul. Founded in Madrid in 1846 by a collective of leather craftsmen, the brand took its name when German merchant Enrique Loewe Roessberg arrived in 1872 and unified operations under his banner. Today, under creative director Jonathan Anderson since 2013, Loewe channels its obsessive dedication to craftsmanship into a distinctive perfumery program led by in-house perfumer Nuria Cruelles, one of the few female noses heading a major fragrance house. The result is perfumes rooted in Spanish vitality, artisanal tradition, and an uncompromising pursuit of quality.
The Creator
Núria Cruelles BorrullHer style is grounded and naturalistic, with an Iberian warmth that reads as distinctly Loewe. She favors fresh, green, and botanical materials and has shown particular skill with the texture of leaves and stems, most visibly in her celebrated Tomato Leaves soap.
