The Story
Why it exists.
The beginning
Be Trendy Force arrived in 2011 as part of Dzintars' contemporary men's line. The composition was built around a simple idea: a citrus-spiced men's fragrance with enough body to carry through a full day. Force sits within a lineup that moved the brand toward something more current, a collection designed to feel modern without abandoning the structured approach that runs through the house's broader catalog. The opening reads confident and immediate, the kind of first impression that announces itself across a room. From there the fragrance settles into a steady rhythm, citrus leading, spice warming underneath, and a base that grounds everything in something more tactile.
What's unusual here is the honey note inside a men's citrus-spicy framework. Linden blossom honey specifically, not the heavy ambered sweetness you'd encounter in a typical oriental. It reads as something botanical and lifted rather than gourmand or syrupy, which is what gives the composition its particular character. Paired with ginger and black pepper in the heart, the honey keeps its freshness instead of sinking into the spice. That interplay matters because it shifts what the tobacco-ambergris base is doing underneath.
The evolution
The opening announces itself immediately. Grapefruit and lemon hit cold and sharp, sharpened by black pepper into something almost mineral. Within fifteen minutes the citrus starts softening, not fading but making room. Ginger arrives with a clean warmth, no fire, more like sunlight on stone. Then the linden blossom honey opens up, sweet but not sticky, and the lavender settles in underneath, giving the whole thing a quiet herbal backbone. By the two-hour mark you're in drydown territory: blond tobacco, ambergris, and white musk, warmer now, closer to skin. The honey doesn't disappear, it just migrates, hanging around the edges of the tobacco for hours, lending a faint sweetness to what would otherwise read as a purely dry, woody base.
Cultural impact
Be Trendy Force occupies a specific niche: a men's citrus-honey composition from a regional house that most Western audiences will rarely encounter on a shelf. Its presence in the broader fragrance conversation comes mostly through collectors who seek out Eastern European perfumery and those who happened to discover it during the brand's active distribution years. The Be Trendy range as a whole reflects an attempt to produce contemporary men's fragrances within a price-accessible bracket, with Force positioned as a bolder option within that lineup.














































