The Story
Why it exists.
The beginning
Lado Rosa landed in 2018, crafted by Irina Burlakova. The brand behind it, Quem Disse Berenice?, built its name from a classic Brazilian song that asks a defiant question: who said? The name itself hints at rebellion, at questioning norms, at stepping off the expected path. Lado Rosa continues that spirit, offering a fruity-floral composition that feels bright and approachable, with apple and pineapple at the opening softened by delicate white florals and grounded by warm, powdery undertones. It's a scent that feels open and inviting, inviting wearers to find their own connection with it.
What sets Lado Rosa apart in the crowded fruity-floral space is its tropical-floral balance. The pineapple note brings genuine sweetness without sliding into candy, while the white florals, jasmine, lily of the valley, cherry blossom, add softness that tempers the brightness. The five heart notes layer into something powdery rather than sharp. The woody base of sandalwood and cedar gives it staying power without heaviness. It's warmth with structure, sweetness with restraint.
The evolution
The opening arrives fast. Apple and pineapple upfront, pink pepper adding a slight prickle. Within minutes, the florals take over, jasmine and lily of the valley asserting themselves as the fruit settles. The geranium brings a green undertone, keeping the transition from feeling too soft. Sandalwood and cedar anchor the composition as the warm base builds. The drydown arrives quietly, tonka bean and musk creating a powdery warmth that lingers close to the skin, evolving gently as the top notes fade and the deeper floral and woody layers reveal themselves slowly over time.
Cultural impact
Lado Rosa draws from Brazil's vibrant beauty culture and the playful spirit of Quem Disse Berenice?, a brand that plays with traditional expectations. The name itself references a provocative question from a classic Brazilian song, resonating with consumers familiar with its cultural roots. Fruity-floral in structure, Lado Rosa blends tropical sweetness with soft white florals, a combination that reflects sensibilities often celebrated in Brazilian perfumery. The fragrance offers a bright, confident opening that gives way to warmer, gentler layers as it develops on the skin, creating an approachable yet layered experience.
