The Story
Why it exists.
The beginning
O Lado Doce do Laranja translates to The Sweet Side of Orange. Created for the Brazilian brand Quem Disse Berenice, this fragrance was built around a single idea: what if sweetness was not a compromise? It leaned into tropical abundance instead. Raspberry, pineapple, blackberry, hibiscus, vanilla, sandalwood, tonka bean. Nothing hidden. Nothing muted. The name itself is a provocation within the brand's philosophy of questioning beauty conventions. What if the sweet side was the right side? It is a fragrance that wears its character openly, refusing to apologize for being exactly what it is. The composition draws together fruits and florals into something that feels generous and unapologetic.
The note structure here is doing something interesting: it starts tart and tropical, then pivots to powdery florals, then settles into something warm and creamy. Three distinct chapters. Most fruity fragrances either stay bright throughout or collapse into sweetness. This one earns its arc. The pineapple and raspberry open with genuine tartness, not the candy-coated version. Then the blackberry and hibiscus introduce a powdery softness that acts as a bridge. By drydown, the vanilla and sandalwood arrive without announcement, wrapping everything in warmth that stays close to the skin. The tonka bean adds that characteristic Coumarin sweetness but tempered by the woody drydown.
The evolution
The opening announces itself immediately. Pineapple and raspberry, bright and tart, the kind of sweetness that does not wait for permission. This phase reads clean and tropical. Then the hand-off begins. The raspberry softens. Blackberry emerges, followed by hibiscus bringing a powdery floral quality that shifts the energy from bright to warm. Still fruity, but gentler. By the second hour, you are in the drydown. Vanilla and sandalwood take over, with tonka bean adding that characteristic sweetness. It stays close, hugging the skin for hours. The evolution is subtle but complete. Bright opening. Warm middle. Creamy finish. No jarring transitions. Just a fragrance that knows how to end a sentence. The way each layer gives way to the next feels deliberate, like a conversation that knows when to let one voice fade so another can speak.
Cultural impact
O Lado Doce do Laranja represents something different in the landscape of popular fragrances: unabashed sweetness as a statement. Where many fragrances aim for restraint or subtlety, this one leans into tropical identity and cheerful disposition. It does not ask permission to be what it is. The boldness of the composition is part of what makes it memorable, a fragrance that announces itself without apology. Its approach to sweetness is confident and unashamed, offering something that feels both joyful and distinctive.
The House
Quem Disse BereniceQuem Disse Berenice emerged from Brazil in 2012 as a fragrance and cosmetics brand under Grupo Boticario. The name itself carries cultural weight in Brazil, referencing the classic 1950s song by Dolores Duran that poses the question 'Who said, Berenice?' The brand positions itself as a provocateur within the beauty space, inviting consumers to challenge conventional assumptions about makeup and personal expression. With a cruelty-free commitment certified by Cruelty Free International, Quem Disse Berenice offers a portfolio of fragrances that blend playfulness with Brazilian sensibility. The collection spans releases from 2012 through 2024, including standout entries like Frescor de Lichia and Amor na Amora.
The Creator
Irina Burlakova, GivaudanIrina’s technique centers on building structures from single‑note extracts before weaving them into layered accords. She often begins with a dominant natural heart—jasmine, rose, or a green leaf—then frames it with supporting woods, ambery resins, or subtle musk to add depth.














































