The Story
Why it exists.
The beginning
Desobediente means 'disobedient' in Portuguese, a name chosen with intent. Quem Disse Berenice?, the Brazilian brand behind it, built its identity around questioning norms. The phrase itself nods to a classic Brazilian song, a provocation as a form of self-definition. Jacques Huclier designed this fragrance with the bubblegum accord at its center: a note that feels nostalgic and innocent on its own, but here becomes something that refuses to behave. The sweetness doesn't apologize for itself. It sits right there in the composition, bright and unapologetic, turning something familiar into a statement.
Jacques Huclier structured Desobediente around an unexpected tension. The bubblegum accord provides immediate sweetness, a note most fragrances handle as a passing whimsy, but here it anchors the entire composition. Pear adds ripe, juicy weight. Black pepper introduces warmth and a hint of heat without aggression. The Turkish rose and jasmine sambac at the heart keep the sweetness from becoming flat, adding the kind of floral depth that transforms something playful into something you actually want to wear. It's not trying to be sophisticated. It's trying to be honest about what it is.
The evolution
The opening is bright citrus, bergamot and mandarin orange cutting through the bubblegum accord with an almost nostalgic sharpness. There's a particular sweetness that reads almost childish at first, unpolished and direct. Then the fruit and florals arrive: the pear gets rounder, the Turkish rose gets richer, and jasmine sambac brings its warm, indolic depth. The transition is smooth but noticeable. What follows is a drydown that reveals the real structure. Vanilla and caramel don't overpower, they soften everything. Patchouli provides the grounding, earthy counter that keeps the sweetness honest. Musk and tonka bean add intimacy. The bubblegum accord? It's still there in the drydown, faintly, the tell that this fragrance never fully left its origins.
Cultural impact
Desobediente stands out within its own collection for choosing the bubblegum accord as its defining move. In Brazilian fragrance culture, sweet and playful scents carry their own weight, a genuine part of the landscape rather than an afterthought. The name reinforces what the fragrance delivers: a sweet fragrance that refuses to apologize for being sweet. It's confident in its sweetness, owning that choice fully.
The House
Quem Disse BereniceQuem Disse Berenice emerged from Brazil in 2012 as a fragrance and cosmetics brand under Grupo Boticario. The name itself carries cultural weight in Brazil, referencing the classic 1950s song by Dolores Duran that poses the question 'Who said, Berenice?' The brand positions itself as a provocateur within the beauty space, inviting consumers to challenge conventional assumptions about makeup and personal expression. With a cruelty-free commitment certified by Cruelty Free International, Quem Disse Berenice offers a portfolio of fragrances that blend playfulness with Brazilian sensibility. The collection spans releases from 2012 through 2024, including standout entries like Frescor de Lichia and Amor na Amora.
The Creator
Jacques HuclierJacques favors a modular approach, starting with a clear anchor – often a synthetic heart that offers precision. He layers natural extracts around that core, letting ambergris, vanilla, or cedar provide warmth.














































