The Story
Why it exists.
The beginning
Luciana Bergamasco designed Gigi in 2017 as Avatim's answer to something the brand had never really attempted before: a full oriental floral with real presence. The brief wasn't about lightness or refreshment. It was about depth. Fig and pomegranate opened the composition with a tart, almost tropical brightness, but the intent was always what came next. Jasmine, orchid, and lily form the heart, layered against a base of amber, cedar, and musk that gives the fragrance its staying power. Gigi was built for evenings, for cold air, for when a fragrance needs to earn its space rather than apologize for taking it.
What makes Gigi structurally interesting is the gap between its opening and its drydown. The top tier is all brightness and tartness, fig's green sweetness cutting against pomegranate's sharp fruit. Then the white florals arrive, not all at once but gradually, as if the composition is reconsidering itself. Jasmine brings warmth, orchid brings weight, lily adds a creaminess that keeps the whole thing from becoming sharp. By the time amber and cedar arrive, the florals have softened enough that the woody base feels like a natural landing rather than a correction. The musk anchors everything, keeping the drydown close to skin long after the top notes have vanished.
The evolution
The opening is the gamble. Fig and pomegranate arrive together, bright and tart, with a slight sharpness that reads as medicinal on first spray. Some wearers never get past this. But if you wait, the composition shifts. Within minutes, jasmine and orchid begin to surface, their white floral warmth softening the fruit's edge. The heart phase lasts the longest, the florals deepening and layering over each other. By the second hour, the amber and cedar have taken over, with musk lending an animalic warmth that stays close to skin. The drydown is where Gigi earns its reputation. Users report it outlasts most fragrances in their collection, projecting strongly for the first few hours before settling into something intimate. Some say it lingers on fabric into the next day, the warm woody-musky base refusing to fully disappear.
Cultural impact
Gigi has developed a reputation as Avatim's boldest fragrance, appealing to wearers who want something with real presence rather than something safe. The combination of exotic fruits and warm woods creates a contrast that stands apart from typical commercial releases. It's become the house's go-to for evening wear, proof that accessible pricing doesn't require accessible character.


























