The Story
Why it exists.
The beginning
Michel Almairac created Chloé Eau de Parfum Naturelle in 2021 with one intention: an organic rose that wouldn't apologize for being itself. Sourced from Morocco and Italy, the rose arrives without fanfare, backed by neroli and sharpened by blackcurrant. The fragrance opens with a crisp citron note that gives way to blackcurrant's tart, fruity presence. This opening sets expectations high and delivers immediately.
The choice to open with blackcurrant and citron speaks to a philosophy of immediacy. These notes don't ask permission to be noticed; they arrive with confidence. The heart of rose and neroli represents the core intention: a rose that smells like nature rather than reconstruction. Mimosa at the drydown adds an unexpected softness that elevates the entire composition, making it feel less like a fragrance and more like an atmosphere. Cedarwood brings everything back to earth, preventing any sense of floatiness. Together, these notes create something that feels both natural and intentional, like fashion that doesn't announce itself but gets noticed anyway.
The evolution
The opening with blackcurrant and citron creates an immediate sense of freshness that feels calculated to challenge expectations. Here, the tart fruitiness of blackcurrant meets the clean brightness of citron head-on. This isn't a polite introduction; it's a statement. The heart of rose and neroli arrives without delay, settling in alongside the opening notes rather than replacing them. Neroli adds a sweet, floral dimension that rounds out the blackcurrant's sharpness. As the fragrance moves into its drydown, mimosa brings a powdery softness that feels like late afternoon light through muslin curtains. Cedarwood then grounds everything with a dry, woody presence that transforms the composition from bright and floral into something quietly sophisticated. The evolution feels natural, like watching a garden move through the hours of a single warm day.
Cultural impact
Naturelle arrives as part of a growing conversation in perfumery about natural ingredients and transparency in fragrance creation. The house has maintained its character while exploring new directions, offering a scent that reflects contemporary values without compromising on quality. This fragrance speaks to those who appreciate both the artistry of traditional perfumery and a thoughtful approach to ingredient sourcing. It represents a continuation of the house's fragrance legacy, bringing the Chloé sensibility to a new generation of scent enthusiasts who value authenticity and craftsmanship.

































