The Story
Why it exists.
The beginning
Nomade arrived in 2018 as a deliberate answer to a question Chloe hadn't yet asked publicly: what happens when the free-spirited woman wants more? The house had built its fragrance identity on romantic femininity, rose-dominant, soft, effortlessly chic. Nomade was designed to expand that story. Perfumer Quentin Bisch was tasked with capturing something bolder: freedom, surprise, desire for open spaces. The name itself is the concept, a woman who moves through different versions of herself, and a fragrance that can hold that contradiction.
What makes Nomade structurally interesting is its relationship to the chypre accord. Chloe describes it as less floral and more mineral than their signature scent, the oakmoss isn't a supporting player here, it's the structure. Against that earthiness sits the Mirabelle plum, a fruit that smells rounder and less acidic than its cousin the apricot. Freesia carries the florals but in a lighter register than jasmine or rose might have delivered. The result is a fragrance that smells simultaneously natural and composed, nothing fights, nothing shouts, but nothing is entirely safe either.
The evolution
The opening is a soft wave of fruity-citrus, the Mirabelle plum announces first, then the bergamot and lemon arrive to sharpen it. Clean and delicate. Within 20 minutes the freesia begins to assert itself, pushing the fruit into the background while the heart notes of peach and rose warm the composition. This middle phase is where Nomade feels most recognizable, floral but not sweet, elevated but not cold. By hour three the oakmoss emerges from beneath everything, giving the fragrance its mineral backbone. The base notes, patchouli, white musk, sandalwood, arrive quietly and settle close to the skin. What lingers is the combination of oakmoss and white musk: warm, powdery, present without projecting. On most skin types, Nomade holds for 8-10 hours with moderate sillage, present enough to be noticed by someone standing close, never filling a room.
Cultural impact
Nomade launched as Chloe's pillar fragrance for a different kind of customer, someone who wanted the house's elegance but with more mineral depth and less floral softness. The campaign featured actress Ariane Labed, photographed by Ryan McGinley and filmed by Fleur Fortuné, positioning the fragrance as adventurous rather than romantic. For a house built on rose-dominant signatures, Nomade represented a genuine expansion of what Chloe fragrance could mean.
