The Story
Why it exists.
The beginning
Strength takes its name from the quality it embodies. Part of the Elements of Man collection launched in 2017, this fragrance is built around a gentlemanlike tobacco note, centered within a family of scents that reflect the brand's identity. The brief was clear: a tobacco that captures the brand's refined vision and understated elegance.
What makes Strength distinctive is the way it layers. Tobacco and honey could easily tip into sweetness without tension. Strength keeps the scales honest. Smoke threads through the heart alongside apricot and oud, a combination that adds complexity without sacrificing coherence. The result is a tobacco-forward oriental that doesn't play by the usual rules. It opens with conviction, holds its ground through the heart, and only softens when it's ready to.
The evolution
The opening arrives immediately. Tobacco leaf and sugar announce themselves with a boldness that doesn't ease in. Within minutes, honey deepens the sweetness while apricot and oud arrive in the heart, warm, rich, and present for hours. The drydown is where pine needles do their work, grounding the smoke and honey into something that sits close to the skin but refuses to disappear. The honey continues to linger on the skin for a considerable duration, and on fabric, its presence remains detectable well into the following day.
Cultural impact
Strength occupies a specific space in the tobacco-honey category, appealing to those who appreciate a bold yet refined presence. It's frequently compared to Tobacco Vanille, though some find Strength offers greater depth and complexity. The Elements of Man collection positions Strength as one of five distinct expressions, each exploring different aspects of masculine character and identity.
