The Story
Why it exists.
Bertrand Duchaufour created Jubilation XXV Man in 2007 for Amouage, an Omani house. Duchaufour built this fragrance around contrast, blackberry's brightness against olibanum's smoky depth, honey's warmth against oud's gravitas. These opposing forces dance through the composition, creating tension and resolution in equal measure. The top notes burst with tart, almost jammy blackberry, while the smoky resinous undertones provide grounding. Honey weaves through the heart, amber-thick and luxurious, before the oud emerges with its dark, complex presence. The result captures what Amouage does best: opulence that commands presence, materials chosen for their impact.
If this were a song
Community picks
You Know Who I Am
Leonard Cohen
The Beginning
Bertrand Duchaufour created Jubilation XXV Man in 2007 for Amouage, an Omani house. Duchaufour built this fragrance around contrast, blackberry's brightness against olibanum's smoky depth, honey's warmth against oud's gravitas. These opposing forces dance through the composition, creating tension and resolution in equal measure. The top notes burst with tart, almost jammy blackberry, while the smoky resinous undertones provide grounding. Honey weaves through the heart, amber-thick and luxurious, before the oud emerges with its dark, complex presence. The result captures what Amouage does best: opulence that commands presence, materials chosen for their impact.
What makes this composition unusual is its refusal to resolve cleanly. The blackberry-honey pairing could have gone sweet and simple, but olibanum keeps it grounded in smoke. The warm spices, cinnamon, clove, tarragon, could have leaned into comfort, but guaiac wood adds a smoky, almost medicinal edge. The base layers oud against immortelle, creating a resinous trail that doesn't fade so much as settle. This is a fragrance that uses contrast as structure: nothing is allowed to dominate, nothing is allowed to disappear. The celery seeds and orchid in the heart seem like odd choices for a prestige masculine, but they add an aromatic bitterness that keeps the sweetness honest.
The Evolution
The opening announces itself immediately, blackberry arrives tart and almost jammy, lifted by orange and anchored by olibanum's cool smoke. The top notes don't so much blend as take turns: blackberry dominates the first five minutes, then coriander and tarragon introduce a green, slightly bitter edge before the heart begins its slow take-over. Honey is the heart's dominant voice, sweet, amber-thick, warmed by cinnamon and clove. The rose appears quietly, keeping the florals from vanishing entirely. What surprises is the guaiac wood: smoky and resinous, it adds an industrial edge that feels unexpected in an Amouage. The base arrives gradually. Oud and myrrh form the foundation, with cedar and patchouli building structure underneath. The immortelle and ambergris create a resinous warmth that outlives everything else. Eight to ten hours later, the oud-honey residue remains, on skin, on fabric, in the memory of the room. This is a fragrance that colonizes rather than fades.
Cultural Impact
Part of Amouage's main collection, Jubilation XXV Man offers a bold proposition for those drawn to high-end Oriental perfumery. The blackberry and honey combination creates an unexpectedly vibrant sweetness against a resinous, Omani-influenced backdrop. Wearers describe it as the scent of someone who walks into a room and doesn't need to announce themselves, presence without volume, complexity without noise. The fragrance lingers with purpose, leaving an impression that outlasts the initial spray.
The House
Oman · Est. 1983
Born in the Sultanate of Oman, Amouage is a high-perfumery house renowned for its opulent and complex creations. It masterfully blends the rich traditions of Arabian scent-making with the refined techniques of French perfumery. This is a brand that doesn't whisper; it makes grand, unforgettable statements.
If this were a song
Community picks
This fragrance sounds like evening light through amber glass, warm, dense, unhurried. The honey and smoke evoke a room lit by candles, the oud and resins suggesting wood and incense rather than clean modernity. The blackberry adds a fleeting brightness, like a single high note in a minor chord. Think jazz that breathes slowly, strings that swell without urgency, the particular warmth of a voice that doesn't need to shout.
You Know Who I Am
Leonard Cohen


























