The Story
Why it exists.
The beginning
Bertrand Duchaufour created Jubilation XXV Man in 2007 for Amouage, an Omani house founded in 1983 with the singular purpose of creating 'The Gift of Kings', fragrances without compromise. The men's bottles take their shape from the Khanjar, the traditional ceremonial dagger of Oman. Duchaufour built the opening around blackberry and frankincense, a combination that immediately signals ambition over convention.
The note selection reflects a philosophy of contrast: fruity brightness against sacred resins, gourmand honey against savory herbs, and deep oud against earthy moss in the base. These pairings are not accidental. Duchaufour used blackberry and labdanum to create immediate appeal, then subverted expectations with celery seeds and clove to keep the wearer engaged. The result is a fragrance that rewards repeated wearing.
The evolution
The fragrance moves from a bright, fruity-resinous opening into a honeyed heart where guaiac wood and clove provide warmth and subtle smoke. The inclusion of celery seeds and bay leaf adds an unexpected savory complexity, while rose and orchid prevent the florals from disappearing entirely. The drydown introduces myrrh and oud as structural pillars, supported by cedarwood, patchouli, and ambergris, with immortelle and oakmoss delivering the lingering earthy-resinous character that defines the final hours.
Cultural impact
Part of Amouage's main collection, Jubilation XXV Man offers a bold proposition for those drawn to high-end Oriental perfumery. The blackberry and honey combination creates an unexpectedly vibrant sweetness against a resinous, Omani-influenced backdrop. Wearers describe it as the scent of someone who walks into a room and doesn't need to announce themselves, presence without volume, complexity without noise. The fragrance lingers with purpose, leaving an impression that outlasts the initial spray.
