The Story
Why it exists.
The beginning
The name says it all. Over Style arrived in 2024 as Bruno Perrucci's attempt to go beyond his own creative boundaries, to create something that represented a departure from his established vocabulary. The brand frames it as an unprecedented milestone, a moment where the creator pushed past the comfortable and familiar. It is, at its core, a study in contrast: the familiar made strange, the unexpected made wearable. The 2024 launch marks a point in the Bruno Perrucci catalog where experimentation meets refinement, where going over style means going somewhere the house hasn't been before.
What makes Over Style structurally unusual is its note architecture. Seven top notes, six heart notes, ten base notes, the kind of pyramid that could collapse into noise. Instead, the frankincense works as a connective tissue, appearing across all three stages rather than just anchoring the base. That smoke thread runs from opening to drydown, holding everything together. The honey and sweet orange in the top prevent the spices from overwhelming, while the mint in the heart keeps the florals from becoming precious. By the time the resins arrive, they've been building all along, the benzoin, labdanum, myrrh, and peru balsam don't appear suddenly. They've been waiting.
The evolution
The opening is bright and warm. Lemon zest cuts through the cinnamon and cloves, frankincense smoke threads through the honeyed sweetness. Pink pepper adds a lift that keeps the citrus from becoming too sharp. For the first thirty minutes, this is a warm spice incense with a sweet edge. The heart arrives gradually. Lavender and mint create a clean, almost medicinal freshness that softens the spice. Magnolia and Turkish rose appear at the edges, geranium adding a faint green quality. Neroli brings a quiet citrus brightness. The florals don't dominate, they soften, they cool. The drydown is where the resins take over. Myrrh and frankincense deepen the smoke. Vanilla and benzoin add warmth without sweetness. Cashmeran gives a soft, almost powdery warmth that bridges the florals and the resins. Cypress and labdanum ground everything with a faint coniferous quality. Oakmoss lingers at the edges, giving the base a quiet earthiness that takes hours to fully disappear.
Cultural impact
Over Style marks a significant moment for Bruno Perrucci Parfums, representing a deliberate pivot from the brand's established creative direction. By positioning this 2024 release as a point of departure, the Italian niche house signals its ambition to grow beyond its existing audience. The fragrance speaks to a broader cultural moment where fragrance collectors increasingly seek novelty over familiarity, favoring compositions that challenge rather than comfort. The blend of incense, resins, and an unexpected mint-forward heart reflects current trends in niche perfumery toward complexity and surprise.






















