The Story
Why it exists.
The beginning
Lorenzo Pazzaglia came to perfumery through cooking. His approach treats raw materials the way a chef treats ingredients, with attention to balance, technique, and the way individual elements interact under heat or pressure. PAX, his house founded in 2021 on the Adriatic coast in Fano, grew from a desire to make fragrance on his own terms rather than as a hired nose. The brand operates as a laboratory for personal expression, with each release reflecting a specific obsession or material that fascinates the perfumer. Vanilla has long been one of those obsessions. Pazzaglia considers it foundational, not just as a background note but as a material capable of commanding attention when placed at the center of a composition. The Vanilla Collection, to which Van Py Rhum belongs, represents his dedicated exploration of this material in multiple contexts, examining how vanilla behaves when pushed into different roles and combinations.
The decision to pair vanilla with rum rather than with florals or woods speaks to Pazzaglia's chef mentality. Rum requires sugar. Vanilla provides it. The combination creates a gustatory impression, something that registers on the palate as much as the nose. Tonka bean extends this effect, adding an almond-like nuance that suggests sweetness without being overtly sugary. The inclusion of white flowers in the heart complicates this equation, introducing a cool, airy quality that could soften the gourmand aspect or clash with it entirely. Pazzaglia resolves this by anchoring the flowers with patchouli, whose earthy bitterness acts as a stabilizing force.
The evolution
Van Py Rhum opens with rum leading the charge, carrying a boozy intensity that feels like the first sip of something good. Vanilla appears almost immediately, its sweetness tempering the rum's edge while tonka bean adds a warm, creamy richness that rounds everything out. This opening is designed to be felt, not decoded. It announces itself with confidence and leaves no ambiguity about what follows. The heart introduces caramel as a secondary sweetness, but white flowers prevent the composition from becoming purely dessert-like. Patchouli adds an earthy, slightly bitter counterweight that keeps the sweetness honest and grounded. By the drydown, the fragrance has shed its most accessible qualities. Rum returns in a more subdued form, but now it serves a darker, more complex composition where oud provides smoky, resinous depth and patchouli anchors everything with its woody presence. Vanilla continues to whisper through the base, never truly disappearing, serving as a reminder of where this journey began.
Cultural impact
Van Py Rhum has become one of the most discussed releases from Lorenzo Pazzaglia, frequently appearing in vanilla-focused fragrance circles. What distinguishes it is the frankness of its rum note, the way it keeps the alcohol edge intact rather than softening it into a warm ambiance. The bold character generates stronger reactions in both directions. The fragrance occupies an unusual position in the niche gourmand category: accessible enough for someone new to concentrated extraits, complex enough to reward repeated wearing.
The House
Lorenzo PazzagliaPAX by Lorenzo Pazzaglia is an Italian niche fragrance house founded in 2021 by self-taught perfumer Lorenzo Pazzaglia. Headquartered in Fano on the Adriatic coast, the brand crafts intense Extrait de Parfum浓度的香水，灵感来自 Pazzaglia 的意大利料理传统 and memories of Mediterranean cuisine. The house is known for bold, gourmand-driven compositions that blend culinary heritage with olfactory artistry. PAX fragrances prioritize strong personality, expressive sillage, and distinctive storytelling, positioning the brand as a rising voice in contemporary niche perfumery. Lorenzo Pazzaglia serves as the sole perfumer across the house's multiple thematic collections, including Cocktail, Sea, Vanilla, and Reserved Perfumery lines.
The Creator
Lorenzo PazzagliaLorenzo works exclusively with high concentrations of essential oils, producing Extrait de Parfum formulations that prioritize intensity and longevity. His background in gastronomy shapes a signature boldness—fragrances like Carbonara and Van Py Rhum draw direct inspiration fr…
