Heritage
A house, in its own words
Lorenzo Pazzaglia grew up in Fano, a coastal town on Italy's Adriatic shoreline, where he worked in his family's restaurant business before pursuing perfumery. His background as a chef proved formative: the aromas and flavors of Mediterranean cooking, the sensory precision required in a kitchen, and the emotional weight of shared meals all became foundational to his creative identity. Lorenzo began experimenting with essential oils as a hobby in the late 2010s, initially crafting scents for personal enjoyment and for friends and restaurant clients who responded with unexpected enthusiasm. These early experiments revealed a natural talent for translating memories and sensations into wearable fragrance. In 2021, he formalized his creative enterprise by founding PAX s.r.l., releasing his first fragrances under the PAX by Lorenzo Pazzaglia brand. The company's launch marked a deliberate pivot from culinary arts to artistic perfumery, though the two disciplines remained intertwined in his methodology. Since the brand's inception, Lorenzo's creations have gained traction among fragrance enthusiasts and have appeared in publications including Vogue and Elle. He has received international recognition including awards at the Perfume Awards in Madrid and at the 2024 ScentXplore Awards, where he was named Rising Star Perfumer of the Year. The brand operates from Pazzaglia's home region, where Mediterranean landscapes continue to inform the olfactory character of his work.
Lorenzo Pazzaglia's approach to perfumery is rooted in intuition over formula. He describes his fragrances as liquid emotions and emphasizes that his role is to create scents that speak, whisper, and sometimes shout, rather than following established market trends. The philosophy guiding PAX holds that true elegance is an act of authenticity and fearlessness, and that each fragrance should possess a strong, unmistakable voice. Lorenzo rejects generic or trivial compositions in favor of perfumes shaped by contrasts, nuanced intuitions, and personal narrative. His vision centers on transformation: the belief that everyday moments can become olfactory experiences when scent is crafted with intention. The brand markets its products as invitations to live boldly, listen to the senses, and celebrate individual uniqueness. This guiding ethos reflects Pazzaglia's conviction that perfume is not merely functional but is a form of emotional communication, a way to extend one's inner life into the surrounding world. The self-taught perfumer approaches each creation as a journey rather than a product, seeking to capture specific memories, places, or feelings in concentrated form.