The Story
Why it exists.
The beginning
Sublimizia doesn't hide what it is. The name says it all, 'sublime' spliced with 'liquirizia.' Bruno Perrucci grew up near Atri, a town in Abruzzo that has cultivated licorice for centuries. The root is in the soil there. In the sweets. In the air. When he decided to build a fragrance around that memory, he didn't go subtle. The 2022 release opens like a challenge: bright citrus, yes, but also dill, an herb that makes people pause. Then the licorice arrives. And it doesn't leave.
Licorice in perfumery usually plays supporting roles. Sublimizia puts it front and center, building an entire composition around its sweet-anise tension. The heart pairs it with ylang-ylang, a creamy, tropical floral that softens the herb without diluting it. Vanilla adds warmth. Lily of the valley keeps things green. The result isn't a linear licorice scent. It's a study in contrast: comfort and power, sweetness and depth. The ambergris in the base is the secret. It doesn't just add longevity, it gives the composition a slightly marine, boozy quality that elevates the entire structure.
The evolution
The opening hits sharp: citrus zest and caramel sweetness cut through an unexpected dill note that arrives like a stranger at a party. Then the hand-off. The citrus retreats. The licorice rises, not sweet and simple, but anise-laced and confident. Ylang-ylang blooms underneath, creamy and warm. This is where the fragrance decides what it wants to be. Three hours in, the vanilla and lily of the valley have settled into something close and warm, like skin. The ambergris emerges quietly, a marine, slightly animalic whisper beneath the sweetness. Sandalwood and patchouli anchor everything into a drydown that lasts 8 to 10 hours on most skin. The next morning: a faint warmth on the wrist. Soft. Almost languorous. Still smiling.
Cultural impact
Sublimizia occupies a specific corner of niche fragrance: bold, licorice-forward, and unafraid to divide opinion. The strong sillage and boozy-anisic character attract wearers who want fragrance to announce itself. In niche communities, the dill and licorice pairing sparks conversation, not everyone finds common ground there. But for those who do, Sublimizia becomes a signature. The 2022 Italian indie positioning gives it credibility among collectors who value originality over brand recognition.
