The Story
Why it exists.
The beginning
Lorenzo Pazzaglia built Pax in his kitchen in Fano, a coastal town on Italy's Adriatic rim, translating sensory memories into wearable form. Self-taught, he worked with essential oils for friends and local restaurant clients before creating this as his first formal statement. The name carries weight: Pax means peace, yet the fragrance itself feels like a deliberate challenge to conventional restraint.
The notes in Pax reflect Lorenzo's intuitive approach to composition. Black Grape and Passion Fruit capture the abundance of Mediterranean produce, while Cardamom and Frankincense speak to his interest in aromatic complexity. The drydown, anchored by Oud and Leather, demonstrates his willingness to push into darker territory. Worn together, these elements create something that feels both personal and widely appealing.
The evolution
Pax begins as a sensory ambush. Black Grape arrives with dark, almost wine-like richness while Passion Fruit adds tropical brightness. Black Pepper arrives quietly to spice things up. Within the heart, Blackcurrant deepens the fruit into something almost jam-like, Cardamom introduces warm spice, and Magnolia lends creamy floral softness. Frankincense adds spiritual depth while Jasmine lifts with clean floracy. The drydown is where Pax reveals its true character. White Musk softens everything, Amber and Bourbon Vanilla create warmth, Oud introduces smoky gravitas, and Leather rounds out the experience with dry, tactile presence.
Cultural impact
Pax has become the brand's most recognized fragrance, the one that introduces people to Lorenzo Pazzaglia's philosophy. The combination of sweet tropical fruit with incense and leather represents the kind of bold contrast the brand has built its identity on: nothing tentative, nothing safe. Strong sillage and longevity mean Pax doesn't just smell good, it stays. That projection has made it polarizing and beloved in equal measure, earning it a place in the Self Portrait Collection as the opening declaration of what this house stands for.
