The Story
Why it exists.
The beginning
Fellini in Nishapur pairs the Italian cinema auteur with the ancient Persian city of Nishapur, a place known for poetry, turquoise, and the silk roads. The collision is deliberate. THEN THERE builds its entire collection around these cultural intersections, pairing figures and cities that have never actually met. This fragrance is one result of that conceptual architecture. Angela Ciampagna designed the composition in 2024. Her background in Italian perfumery informs the approach, structured, luminous, unafraid of powder. The davana note in the top accord is unusual for Western compositions, and its camphorated, slightly herbaceous character speaks to an understanding of Eastern aromatic traditions. Whatever Ciampagna intended by the Fellini-Nishapur pairing, the fragrance itself reads as a bridge between two aesthetic worlds: Italian cinematic warmth and Persian poetic depth. The title invites curiosity. The scent rewards it.
The davana note is the quiet differentiator. Extracted from the Artemisia nilagirica plant native to India, davana carries a camphorated, slightly herbaceous quality that most Western compositions avoid, too challenging, too specific. Here it sits at the top alongside citrus and powdery florals, adding a quiet complexity that most mainstream fragrances never attempt. The coconut in the opening is equally unusual: creamy and tropical, it softens davana's edges without diluting them, creating an accord that feels both sunlit and grounded. The celery note in the heart is where things get genuinely interesting.
The evolution
The opening hits bright and fast. Bergamot, mandarin, and davana arrive together, the citrus creates a shimmering surface while davana introduces its camphorated complexity underneath. The mimosa blooms within minutes, joined by heliotrope and lily of the valley, creating a powdery warmth that reads like late afternoon light. Coconut adds a tropical creaminess that softens the whole thing. The opening clears before the spices begin to take over. The heart develops as warm spices, cardamom, coriander, cinnamon, clove, emerge from the pistachio and tonka bean base. The celery note becomes more apparent as the composition settles, adding an unexpected savory depth that prevents the heart from becoming purely sweet. The pine note is subtle but present, contributing a faint green bitterness that balances the coconut cream. On some skin types, the oud and myrrh arrive early, pushing the composition toward darkness; on others, the powdery florals hold the center longer. The drydown is where this fragrance earns its name.
Cultural impact
The 2024 niche fragrance landscape has seen a growing interest in conceptually-driven compositions, and THEN THERE arrived at an opportune moment. Press coverage from ESXENCE 2024 positioned the brand as a curatorial exercise in fragrance naming, each title a conversation starter before the bottle is even opened. Fellini in Nishapur has generated discussion in niche fragrance communities for its powder-forward character and its unexpected use of davana and celery, notes that most commercial fragrances avoid entirely.


















