The Story
Why it exists.
The beginning
Force is composed by Thierry Bessard, and the fragrance sits comfortably within Jequiti's broader catalogue. The name carries the weight of its intent. Force reads as a statement about presence, about the kind of confidence that doesn't need volume to register. In a line-up that ranges from celebrity tie-ins to tropical florals, Force presents itself as the anchor: the bottle a man reaches for when he wants something reliable on his shelf. There's something deliberate in the naming, a refusal to whisper when the category so often shouts. The label alone separates it from the louder, sweeter fare around it, and that quiet confidence sets expectations before the cap even comes off.
What makes this composition worth noting is its allegiance to a classic masculine structure: anise-and-citrus sparkle up top, a powdery lavender-and-iris heart, and a warm amber-vanilla-musk base underneath. It's not trying to invent anything. The execution is what counts. Each layer folds into the next with restraint and intention. The top accord shimmers briefly before yielding, the anise lending a subtle bite that keeps the citrus from reading as simply sharp.
The evolution
The opening is where Force makes its first impression and it moves fast. Anise announces itself immediately, sharp and liquorice-edged, with bergamot and lemon pulling brightness across the top while apple rounds out the sourness with a green sweetness. The opening has energy. Someone walking past you in a hallway catches this and thinks fresh, sharp, awake. The anise is present but not aggressive, and the citrus keeps the whole thing from collapsing into licorice territory alone. Then the heart takes over. Lily of the valley adds a clean-soapy sweetness, and iris powder settles into the middle like dust settling on a dark fabric. This is the most interesting phase, because the scent quietly shifts from sharp to soft without anyone noticing exactly when it happened. The powdery iris-and-lavender combo creates a kind of accord that feels composed rather than accidental.
Cultural impact
Force holds its place as a wearable masculine within Jequiti's broader catalogue, the kind of scent built for everyday reach rather than collectors' shelves. It presents itself as an accessible warm-powdery option that doesn't try to imitate anything outside its own category. The fragrance fits comfortably within a market where masculine compositions lean toward familiarity and reliability, and Force delivers exactly what's promised without overreaching. Its appeal lies in its restraint, in the way it stays close to a classic structure rather than chasing trends or positioning itself against higher-priced benchmarks.
The House
JequitiJequiti is a Brazilian cosmetics and fragrance house that reaches customers through a direct‑sales network. Since its launch in 1999 the brand has offered a wide range of scented products, from everyday body sprays to more elaborate eau de parfums such as Eu Sinto (2012) and Fléus Orchidée (2024). Its catalogue mixes bright, youthful compositions with scents that reference Brazil’s coastal and tropical landscapes. Jequiti’s presence spans more than two decades, and the company continues to introduce new releases each year while keeping price points accessible for a broad audience.
The Creator
Thierry BessardBessard's style defies easy categorization, but certain characteristics emerge across his portfolio. He demonstrates particular skill in balancing warmth and freshness, often using natural materials to create compositions that feel both sophisticated and approachable.
