The Story
Why it exists.
The beginning
Paulo de Moraes designed Bem-Me-Quer Com Magia in 2012, and the name says it all, 'Love Me With Magic.' This is a fragrance built for the moment of discovery, when a scent just clicks and becomes part of someone's daily rhythm. Jequiti has always believed perfume should be within reach, not locked behind exclusivity, and Com Magia is the brand's answer to the question of what a joyful, tropical sweetness can feel like when it doesn't try too hard. The brief was simple: make something that feels like Brazilian sunlight on skin, warm and unapologetically sweet, with enough depth to last past the first spray.
The structure is where it earns its keep. Plum and raspberry at the top give the fragrance its immediate brightness, not the sharp citrus kind, but the soft, ripe kind that smells like the moment before a fruit ripens fully. The black orchid in the heart is unexpected in a composition this approachable; it's typically a note reserved for darker, more dramatic fragrances, but here it threads a quiet sophistication through the sweetness. Freesia keeps the floral heart light, and the vanilla-amber base is where the magic actually settles, warm, powdery, and close enough that only the people nearest you will catch it.
The evolution
The opening is immediate: plum and raspberry arrive together, bright and sweet without being sharp. Within the first fifteen minutes, the cherry shows up and deepens the fruit without adding tartness, it rounds the opening into something softer. The heart phase is where Com Magia reveals its unexpected side. Black orchid emerges slowly, and for a moment the composition shifts from sweet to something with a quiet, waxy floral weight. Freesia keeps it light. Then the base takes over: vanilla arrives first, creamy and warm, followed by amber that amplifies the sweetness before settling into a soft powdery musk that clings to skin for hours. On fabric, the drydown can last well into the next day, faint traces of vanilla and warm amber that smell like something good happened while you weren't paying attention.
Cultural impact
Bem-Me-Quer Com Magia sits comfortably within Jequiti's broader catalogue of bright, approachable fragrances, scents designed to be worn daily, gifted easily, and enjoyed without ceremony. The line's philosophy prioritizes accessibility over exclusivity, and Com Magia reflects that ethos: a fragrance that smells like joy, not like a statement. It has maintained production since 2012, which speaks to its staying power within the brand's rotating catalogue and the direct-sales network that keeps it in front of new customers year after year.
