The Story
Why it exists.
The beginning
Vee Is Around for Her arrived in 2006 as one half of a collaboration between Deborah and Italian DJ Tommy Vee, the fragrances carrying his signature under the Vee Is Around name. The composition is an oriental floral with gourmand leanings, layered for approachability and warmth. Bergamot and freesia open the door with a clean, lifted entry, bright and slightly soapy in the way a fresh-cut stem might smell after rain. Peach and osmanthus keep things luminous, the peach giving a creamy fruit facet while the osmanthus lends that apricot-skin, slightly leathery undertone that adds depth without weight. Jasmine and peony lay down a soft floral core, white and creamy rather than indolic or sharp.
What makes this composition interesting is how it splits the difference between floral and gourmand without fully committing to either category. The heart notes still read as a proper bouquet, jasmine and peony carrying white-flower brightness alongside the unusual inclusion of apple leaf and vanilla blossom, the latter a softer, more edible take on a note that usually lives in the base.
The evolution
The opening bursts with bergamot and peach, citrus-edged fruit that feels bright and almost fizzy at first spray, while freesia and osmanthus lend a green-soapy shimmer underneath. This isn't a quiet opening. It announces itself. As the composition settles, the fruits recede and jasmine and peony move into the foreground, carrying a fuller floral quality that reads creamy rather than sharp. The jasmine contributes an indolic warmth, soft and almost tropical, while the peony stays sheer and clean, a petal-pink lightness that keeps the heart from collapsing into the gourmand base too quickly. Apple leaf adds a crispness that keeps the heart from going heavy, and vanilla blossom starts softening the edges from below, bridging the florals toward what's coming.
Cultural impact
Vee Is Around for Her by Deborah draws attention for how it handles its fruity floral heart. Bergamot opens with that familiar citrus brightness, freesia adds the breezy green-soap lift, but the osmanthus is where this one distinguishes itself, dropping that leathery apricot-skin note that gives the fragrance a more complex reading. The peach rounds the whole thing into something creamy and grown rather than candy-like, and it pairs with the jasmine and peony in a way that keeps the heart from feeling one-dimensional.
The House
DeborahDeborah represents a distinctive voice in artisan perfumery, anchored by the work of certified perfumer Deborah LaBron. Her approach centers on creating fragrances that function as narrative objects, each composition designed to evoke memory and emotional resonance rather than simply marking presence. LaBron's background in the fragrance and beauty division at Macy's provided foundational exposure to the industry before she transitioned into independent perfumery. The brand's output spans gourmand compositions and delicate florals, with notable works including the Be Gourmand collection launched in 2006 and the Accordo series from 2016. Italian naming conventions throughout her portfolio suggest either stylistic influence or direct association with the Italian cosmetics tradition exemplified by the 1903-founded Deborah Milano. The brand occupies a space between accessible artisan work and elevated craftsmanship, appealing to consumers who seek storytelling dimensions in their fragrance choices.
The Creator
Fabrice PellegrinPellegrin's style often leans towards a bright, fresh feel, frequently incorporating citrus notes and clean musks. He's known for his skill in creating light and airy fragrances, yet with surprising depth and longevity.
