The Story
Why it exists.
The beginning
Daisy Love arrives as the next chapter in a franchise that began in 2007. Alberto Morillas, the same nose behind the original, returns to the Daisy line with a new generation in mind, millennials who grew up with the first Daisy, now older, still choosing joy over formality. The brief wasn't to replace what came before. It was to carry it forward. Marc Jacobs described the fragrance as carefree and contagious, a love of life expressed through radiant florals and unexpected gourmand sparkle. Daisy Love isn't nostalgia. It's what happens when the original grows up without growing old.
The daisy tree note, derived from Scalesia pedunculata, a woody shrub native to the Galápagos, is the structural surprise here. Most florals lean on petals: rose, jasmine, tuberose. Daisy Love builds its heart around a tree material, giving the floral core a woody-floral character that sets it apart from typical white-floral compositions. The cloudberry accord (Rubus chamaemorus) brings tartness from the Nordic latitudes, a berry that tastes like sunshine and honey, adding a fruity sparkle that cuts through the sweetness before the base arrives. Cashmere musk and driftwood then ground everything in warmth that stays close to the skin.
The evolution
Daisy Love opens bright. Cloudberry arrives first, tart, effervescent, almost sparkling on the skin. It reads like a Nordically-inspired opening, a fruit note with enough acidity to keep things interesting. Within the first few minutes, the daisy tree note announces itself: soft white petals, but with a woody undertone that gives the heart unexpected structure. The transition doesn't announce itself. One moment the cloudberry is there, the next it's the floral-woody core taking over. The base builds slowly, cashmere musk wrapping around driftwood, warm and skin-close. There's no dramatic reveal. The drydown just settles, intimate and quiet, the kind of sillage that requires someone standing beside you to notice. Lasts 4-6 hours on most skin types, fading evenly without sharply dropping off.
Cultural impact
Daisy Love arrived in 2018 as a deliberate next chapter, targeting millennials who grew up with the original Daisy but had outgrown its innocence. The franchise's visual identity, with its oversized daisy cap, became one of the most iconic silhouettes in early 21st-century fragrance. Daisy Love extends that legacy without copying it, keeping the playful spirit while adding the kind of depth that comes with age.
