Daisy Love.

Daisy Love arrived in 2018 as the next chapter in a franchise that began with the original Daisy in 2007. Alberto Morillas, the same perfumer behind that first icon, returned to the daisy field with a new direction in mind. The goal was to reach a new generation of wearers, finding a fruit that felt contemporary without leaning into passing trends. Cloudberry offered exactly that kind of character, the tart-honeyed berry gave Morillas a starting point that hadn't yet appeared in the Daisy lineup. The fragrance opens with a crisp, luminous burst of cloudberry that feels both bright and subtly sweet, a tartness that doesn't veer into sharpness. As it develops on skin, the fruit accord softens and blends with a creamy floral heart, while the base notes introduce warmth and depth.

Cloudberry (Rubus chamaemorus) grows in cool, northern regions and has a flavor profile that is tart, bright, and slightly honeyed. In perfumery, sourcing is limited and creating an authentic accord can be difficult. Morillas worked with a cloudberry accord that captures the fruit's natural tartness without tipping into candy-like territory. The balance he achieved keeps the berry feeling genuine and grounded. The daisy tree note gives the heart its name and adds a creamy, slightly green floralcy that softens the fruit's brightness, creating a gentler middle ground.

Daisy Love arrived in 2018, expanding the Daisy franchise into warmer olfactory territory. Perfumer Alberto Morillas, who created the original 2007 Daisy, returned to reinterpret the concept for a new generation. Rather than simply amplifying the fresh-fruity formula found in earlier flankers, Morillas introduced cloudberry, a tart, honeyed berry, to give the opening a distinctive tart-sweetness. The cashmere musk and driftwood base add intimacy and depth, creating a different kind of drydown than the previous releases in the line. On skin, the fragrance opens with an immediate burst of bright, juicy cloudberry that feels modern and confident. The tart-sweetness holds steady through the heart, where softer floral notes round out the edges, before melting into a warm, enveloping base of musk and woody nuances. The progression feels cohesive, each stage building naturally on the last.

Daisy Love brought something different to the Daisy lineup with its cloudberry-forward composition. The use of this berry note, uncommon in many Western fragrances, gives the scent a distinctive tart-sweet quality that stands apart from more traditional fruity-floral approaches. Combined with a warm musk and wood base, the overall effect is one of subtle presence rather than bold projection. The fragrance settles close to the skin, with a moderate sillage that makes it feel intimate and personal rather than announced.