The Story
Why it exists.
The beginning
Scent of Hemp Fruttata arrived in 2019 from Atelier Segall & Barutti, composed by Tzivia Segall. Its premise is immediately legible in the name and more unexpected in the execution. Hemp provides an aromatic green thread, fig leaf adds a milky vegetable bitterness, and oregano brings a sharply herbal edge. Grapefruit and blueberry introduce brightness and fruit, but neither settles into sweetness for long. Coffee blossom and tobacco flower deepen the center, lending the composition a dry floral character before moss, cedar, oud and resinous notes anchor it in the earth. The note structure moves from leafy freshness to a darker woody foundation, with fig leaf, hemp, oregano and the floral notes creating layers that gradually reveal themselves on the skin.
The unusual part is the tension between fruit and materials. Fig leaf, oregano and green notes build an herbal, almost savoury opening; grapefruit then supplies brightness without becoming conventional citrus. Blueberry adds a dark fruitiness that resembles the jammy skin of berries more than a sweet shampoo note. Hemp brings its distinctive green, dusty character through the heart, while coffee blossom and tobacco flower make the composition feel less fresh than intriguing. The base complicates it further: moss suggests damp ground, oud adds depth, and resin brings a dark, polished finish.
The evolution
The first impression is leafy and sharp. Fig leaf gives the opening a cool, milky-green quality, oregano adds an almost savory snap, and green notes extend the sense of plants crushed underfoot. As that brightness recedes, grapefruit cuts through with citrus sparkle. Blueberry arrives with more weight, bringing a dark fruit character that makes the composition feel less fresh than intriguing. Hemp then settles through the middle, dusty and aromatic, while coffee blossom and tobacco flower add a dry, cultured edge. The scent changes direction as it dries down. Fruit recedes, but it doesn't vanish cleanly. Moss and cedar pull the composition toward shaded bark and damp soil, oud gives the base a mineral depth, and resinous notes lend a polished darkness. The result isn't a sunny fruit fragrance with woody footing.
Cultural impact
Scent of Hemp Fruttata can be explored through the unusual materials that shape its composition. Hemp, fig leaf and oregano establish a green, herbal character, while grapefruit and blueberry introduce fruit notes with a clear presence in the structure. Coffee blossom and tobacco flower add another layer before the fragrance settles into moss, cedar, oud and resin. That movement from fresh greenery to wood and earth gives the scent a distinctive place in a fragrance wardrobe, inviting attention to the contrast between its aromatic ingredients, fruit notes and woody foundation.
The House
Atelier Segall & BaruttiAtelier Segall & Barutti is a niche fragrance house that builds its reputation on daring compositions and a willingness to explore unconventional scent structures. The brand’s catalogue, which stretches from the early 1990s to the present, includes more than 80 distinct creations, each positioned as a character study rather than a conventional perfume. Its releases—such as Rose Indian (2016) and Cyprus (2022)—show a consistent focus on narrative depth and material authenticity.
The Creator
Tzivia SegallHer signature technique involves layering transparent accords before anchoring them with a modest base of woods or resins. She prefers citrus zest, marine notes, and green herbs for top layers, then adds soft florals such as freesia or violet leaf.
