The Story
Why it exists.
The beginning
Free launched in 2014 as a men's composition by Rajiv Sheth. Its idea is immediately legible: take the clean snap of citrus, add the air around water, then anchor both with the grounded character of wood and moss. The result doesn't fuss around luxury language. It speaks in direct materials and contrasts, giving the fragrance a clear identity built around contrasting textures. Citrus supplies brightness, water creates a cool sense of space, and the woody, mossy notes provide depth and definition as the composition develops on skin.
The unusual part is the handoff between opposite textures. Mandarin orange, lime, and lemon bring a glossy, juicy brightness. Cyclamen and freesia soften that shine with airy floral character, while aquatic notes suggest moving water. Cedar, patchouli, and oakmoss then give the composition a dry, earthy floor. Citrus keeps the first impression light, but the base prevents the whole thing from feeling like a disposable splash.
The evolution
The opening arrives with the clean snap of citrus, lively and translucent. As those notes recede, cyclamen and freesia bring a softer floral current, joined by an impression of water and cool air. The scent then gathers weight through cedar, patchouli, and oakmoss. That base leaves a mossy, earthy trace rather than a loud finish. What begins as bright and aqueous settles into something closer to wet stone and green shade. Over time, the citrus gives way to a layered floral heart, while the woody and mossy notes remain close to the surface. The composition moves from clarity to texture, ending in a quiet trace of earth, wood, and shade.
Cultural impact
Free is a men's fragrance launched in 2014 by All Good Scents and created by Rajiv Sheth. Its citrus-water-wood structure places it in a recognizable aromatic register, beginning with bright citrus before moving through cyclamen, freesia, water, and cool air. Cedar, patchouli, and oakmoss give the scent a grounded finish, creating a clear progression from fresh brightness to floral texture and earthy depth.
The House
All Good ScentsAll Good Scents is an Indian fragrance house founded by perfumer Rajiv Sheth. The company was established in 2013, while the brand launched in 2014, and has developed a catalogue spanning rose, musk, jasmine, vetiver, fruity scents, and fragrances for men and women. Its identity combines online fragrance retail with perfume education and boutique-style discovery. Sheth is also associated with Scent Club, extending his work into fragrance training and creative direction.
The Creator
Rajiv ShethTrained in the Guerlain tradition at ISIPCA, Sheth carries the technical rigor of classical French perfumery into every composition. His background in chemistry gives him a structural mind; he builds fragrances from the molecule up, paying close attention to how individual mat…
