The Story
Why it exists.
The beginning
Chic is Rajiv Sheth's fragrance for women in motion, with an official description that places green apple beside wild hyacinth. Its note structure expands the composition through cedar, jasmine, bamboo, white rose, white musk, and amber. Green apple gives the scent a clear fruitiness, while hyacinth contributes a floralgreen facet. Cedar adds a woody framework, and bamboo introduces a lighter, cleaner layer before jasmine and white rose deepen the floral character. White musk and amber complete the declared structure with soft musk and warm amber notes, giving the composition a balanced progression from fresh fruit and greenery to floral, woody, musky, and amber facets.
The interesting part is the handoff between fruit, greenery, and pale florals. Green apple supplies a crisp, almost polished snap, while hyacinth brings a green floral edge and cedar adds structure from the first phase. Bamboo keeps the middle cool and clean, with jasmine and white rose making the composition feel dressed rather than heavy. Together, the notes move from the fruit-and-green opening into a more layered floral center, where bamboo provides a clean counterpoint and cedar remains part of the woody foundation.
The evolution
It begins with green apple, hyacinth, and cedar, a brisk trio that feels almost tailored. The fruit gives way to bamboo, jasmine, and white rose, bringing a cooler floral middle. As the scent settles, cedar continues its quiet work underneath, joining white musk and amber for a warmer, smoother finish. The arc moves from fresh and articulate to soft and intimate, with the note structure guiding the change from fruit, green floral notes, and wood to bamboo, jasmine, white rose, musk, and amber. The listed composition suggests a layered wear: green apple and hyacinth establish the opening, bamboo and the florals shape the middle, and cedar, white musk, and amber form the stated base.
Cultural impact
Chic can be explored as a study in the relationship between fruit, greenery, florals, wood, musk, and amber. Its official description begins with green apple and wild hyacinth, creating a clear point of entry, while the additional notes give the composition several distinct layers. Bamboo, jasmine, and white rose shape the floral register, and cedar, white musk, and amber contribute the listed woody and warm facets. This note range offers an accessible way to discover how familiar fragrance materials interact, without reducing Chic to a single mood or comparing it with familiar fresh floral scents.
The House
All Good ScentsAll Good Scents is an Indian fragrance house founded by perfumer Rajiv Sheth. The company was established in 2013, while the brand launched in 2014, and has developed a catalogue spanning rose, musk, jasmine, vetiver, fruity scents, and fragrances for men and women. Its identity combines online fragrance retail with perfume education and boutique-style discovery. Sheth is also associated with Scent Club, extending his work into fragrance training and creative direction.
The Creator
Rajiv ShethTrained in the Guerlain tradition at ISIPCA, Sheth carries the technical rigor of classical French perfumery into every composition. His background in chemistry gives him a structural mind; he builds fragrances from the molecule up, paying close attention to how individual mat…






































