The Story
Why it exists.
The beginning
Tender was launched in 2014 by All Good Scents, with Rajiv Sheth as its perfumer. Its name suggests a tender quality, and the composition builds that idea through a balance of bright citrus, delicate white flowers, expressive jasmine and rose, honeyed sweetness, and earthy patchouli. Orange blossom and mandarin open the fragrance with a clear, luminous lift, while jasmine and rose shape the floral center. Patchouli lends a deeper, slightly smoky dimension beneath the petals, keeping the sweetness from feeling flat. White flowers lighten the blend, and honey adds a smooth, rounded accent. The result belongs to the Essentials collection and presents a direct, feminine floral-woody character centered on pleasure, affection, and glow.
The interesting part is the contrast inside Tender. Orange blossom and mandarin make the first impression airy and polished, while jasmine and rose keep the center floral and generous. Then patchouli, honey, vetiver, and cedar change the temperature. Honey gives the composition its sweetness, patchouli brings a darker green-earthy edge, and vetiver and cedar give the drydown a grounded woody finish. It's a familiar white floral structure, but the base keeps it from becoming simple or overly sweet.
The evolution
Tender begins with a bright lift as orange blossom and mandarin meet white flowers, creating a fresh, polished opening before the scent settles into jasmine, rose, and patchouli. The floral heart is full and expressive, but patchouli adds a quiet smoky-earthy shadow beneath it, like warm soil seen through white curtains. Jasmine contributes a soft, enveloping floral presence, while rose brings a richer, more defined petal quality. Orange blossom lends a bright, citrus-floral accent that keeps the opening luminous, and mandarin adds a clean sparkle alongside it. As the composition develops, honey rounds the sharper floral edges with a smooth sweetness, while vetiver and cedar bring a restrained woody structure. The fragrance gradually moves from airy citrus and white flowers toward a warmer floral-woody center, with patchouli providing depth beneath the brighter notes.
Cultural impact
Tender uses a familiar floral-woody language to create a fragrance centered on the interplay of brightness, petals, sweetness, and earth. Orange blossom and mandarin establish a luminous opening, jasmine and rose give the composition its floral character, and honey softens the combination with a rounded sweetness. Patchouli, vetiver, and cedar add structure beneath the flowers, giving the scent a more grounded finish without displacing its softness. The pairing of honey and patchouli is especially distinctive, balancing a smooth sweetness with a darker earthy note.
The House
All Good ScentsAll Good Scents is an Indian fragrance house founded by perfumer Rajiv Sheth. The company was established in 2013, while the brand launched in 2014, and has developed a catalogue spanning rose, musk, jasmine, vetiver, fruity scents, and fragrances for men and women. Its identity combines online fragrance retail with perfume education and boutique-style discovery. Sheth is also associated with Scent Club, extending his work into fragrance training and creative direction.
The Creator
Rajiv ShethTrained in the Guerlain tradition at ISIPCA, Sheth carries the technical rigor of classical French perfumery into every composition. His background in chemistry gives him a structural mind; he builds fragrances from the molecule up, paying close attention to how individual mat…






































