The Story
Why it exists.
The beginning
Evoke was launched in 2014 by All Good Scents, a fragrance house known for its distinct compositions. The composition itself tells most of the story: a lively opening of bergamot, blackcurrant, and green notes lifts off the skin with a brisk, almost sparkling clarity. That brightness softens into a floral heart of jasmine, lily of the valley, and white flowers, each bloom contributing a different shade of softness to the center of the scent. Beneath the florals sits a warmer base of sandalwood, tonka bean, and vanilla, anchoring the lighter top notes with something richer and more grounded. The interplay between the airy florals above and the creamy, slightly sweet woods below gives Evoke a layered character that rewards attention.
The interesting part is the handoff between fruit, flowers, and soft woods. Blackcurrant gives the opening a glossy, tart character, cutting through the bergamot with a dark, almost candied edge that keeps the top from feeling too clean. As the green and citrus facets fade, jasmine and lily of the valley take over the heart, keeping the center airy and luminous rather than heavy or indolic. The white flowers add a soft, soapy lift that prevents the jasmine from turning too dense.
The evolution
Evoke begins with a clean burst of bergamot and green notes, sharpened by the dark fruitiness of blackcurrant. That brightness gives way to jasmine, lily of the valley, and white flowers, creating a softer, more luminous center where each floral note contributes its own texture. As the heart settles, sandalwood and tonka bean bring a creamy warmth that grounds the composition, while vanilla leaves a sweet, gentle trail that smooths the edges of the woods. The interplay between the floral mid-stage and the warmer base is where the scent finds its footing, with the creamy sweetness of vanilla softening the more austere sandalwood and the tonka adding a nutty, almost almond-like richness.
Cultural impact
Evoke fits comfortably within the floral-fruity category, a structure that remains one of the most widely worn families in mainstream perfumery. Its combination of bergamot, blackcurrant, and green notes in the opening, paired with jasmine, lily of the valley, and white flowers in the heart, draws on a well-established vocabulary of bright, accessible florals. The base of sandalwood, tonka bean, and vanilla adds a contemporary creaminess that keeps the composition feeling current without departing from its familiar floral core.
The House
All Good ScentsAll Good Scents is an Indian fragrance house founded by perfumer Rajiv Sheth. The company was established in 2013, while the brand launched in 2014, and has developed a catalogue spanning rose, musk, jasmine, vetiver, fruity scents, and fragrances for men and women. Its identity combines online fragrance retail with perfume education and boutique-style discovery. Sheth is also associated with Scent Club, extending his work into fragrance training and creative direction.
The Creator
Rajiv ShethTrained in the Guerlain tradition at ISIPCA, Sheth carries the technical rigor of classical French perfumery into every composition. His background in chemistry gives him a structural mind; he builds fragrances from the molecule up, paying close attention to how individual mat…








































