The Story
Why it exists.
The beginning
Love & Joy Bloom was launched in 2020 as part of All Good Scents' Love & Joy collection. Its stated idea is simple and generous: bring freshness wherever you go, like a garden caught at its brightest moment. Strawberry and pink pepper make the opening cheerful rather than precious, while peach adds a ripe, sunlit softness. Together, the fruit notes feel juicy and bright, with pink pepper lending a clean, lightly lifted edge. The name Bloom fits the direction, but the composition does more than decorate it with floral prettiness. Jasmine, orange blossom and rose create the garden at center, giving the composition a bright floral pulse. Their green, creamy and rosy facets temper the opening fruit, adding body without making the sweetness feel flat.
The interesting part is the balance between the sparkling fruit top and the soft floral heart, with patchouli waiting underneath to add weight. Strawberry and peach make the opening generous and familiar, while pink pepper gives it a little voltage. Jasmine, orange blossom and rose then turn that brightness into a polished bouquet rather than a simple candy-like fruit scent. Musk and vanilla leave a smooth finish, while patchouli lends a darker, earthier edge. The result feels sunny without becoming flat, floral without turning solemn, and sweet with enough structure beneath it to hold attention as it dries down.
The evolution
On skin, the opening arrives as a bright burst of strawberry and peach, lifted by the clean snap of pink pepper. That first impression is fresh and immediate, the sort of scent that makes a morning feel earlier. Strawberry supplies the clearest fruitiness, peach adds a rounder, creamier sweetness, and pink pepper keeps both from becoming too lush. As the fruit softens, jasmine, orange blossom and rose take over. The bouquet becomes fuller, rounder and more expressive, with jasmine bringing a clean floral lift, orange blossom adding a luminous, honeyed quality, and rose giving the blend a graceful rosy depth. The floral notes give the fruit sweetness a polished center instead of letting it stay one-dimensional. Later, musk and vanilla smooth the edges, while patchouli introduces a subtle earthy depth.
Cultural impact
Love & Joy Bloom draws on the familiar language of a flower garden, then makes it brighter and more contemporary through its opening fruit. Strawberry and peach bring a playful ripeness, while pink pepper adds clarity and a gentle tingle. At the center, jasmine, orange blossom and rose evoke sunlit blossoms, but the combination feels vivid rather than soft or decorative. Musk and vanilla give the floral heart warmth, and patchouli keeps the sweetness connected to greenery and earth. The fragrance invites appreciation through changing note relationships: sparkling fruit at first, a rounded floral middle, and a warm, softly musky drydown.
The House
All Good ScentsAll Good Scents is an Indian fragrance house founded by perfumer Rajiv Sheth. The company was established in 2013, while the brand launched in 2014, and has developed a catalogue spanning rose, musk, jasmine, vetiver, fruity scents, and fragrances for men and women. Its identity combines online fragrance retail with perfume education and boutique-style discovery. Sheth is also associated with Scent Club, extending his work into fragrance training and creative direction.
The Creator
Rajiv ShethTrained in the Guerlain tradition at ISIPCA, Sheth carries the technical rigor of classical French perfumery into every composition. His background in chemistry gives him a structural mind; he builds fragrances from the molecule up, paying close attention to how individual mat…

































