The Story
Why it exists.
The beginning
Love Is Heavenly was born in 2016 when Victoria's Secret asked Laurent Le Guernec to capture the feeling of a new romance. Drawing on the brand's legacy of glamorous, approachable scents, the perfumer blended bright Mandarin Blossom and Orange with juicy blackberry and a dash of kiwi to evoke that first-kiss electricity, layering in delicate florals to create a scent that feels both exciting and wearable.
The note selection reflects a philosophy of layered pleasure: bright fruits grab attention, soft florals create emotional warmth, and warm woods provide the lasting comfort that makes someone want to stay close. Each layer supports the next, so the fragrance never feels disjointed. The kiwi in the opening might seem unusual but it adds a tartness that prevents the fruity notes from becoming overly sweet, while Water Lily bridges the gap between the playful top notes and the mature drydown.
The evolution
The fragrance follows an emotional arc from initial excitement to Intimate connection. It begins with the fizzy, anticipatory energy of Mandarin Blossom and Orange, quickly joined by blackberry and kiwi in a burst of playful sweetness. As that thrill settles, Water Lily and Freesia emerge to ground the experience in graceful florals, while Peony and Orchid deepen the romantic feel. Finally, Musk, Sandalwood, and the wood notes emerge to create a lasting impression that feels warm and personal rather than fleeting.
Cultural impact
Re‑released in 2016, Love Is Heavenly was marketed as sensual, alluring and pure, echoing the brand’s focus on romance and femininity. Wearers often cite its fresh fruit‑floral vibe as a signature of Victoria’s Secret’s approachable luxury, positioning it alongside the line’s other popular Eau de Parfums that blend playful brightness with a comforting musk finish.
