The Story
Why it exists.
The beginning
Trish McEvoy released 100 in 2017, a fragrance that sits squarely within a lineup built around the idea of scent as personal signature rather than afterthought. The composition was shaped by perfumer Honorine Blanc, whose work across the brand's expanding fragrance line has brought a consistent creative vocabulary to multiple Trish McEvoy editions. 100 distinguishes itself within the roster through a sharper, more confident register, a juice built around the idea that positivity is not the same as softness. The bottle itself reflects the same restraint the rest of the house is known for, clean glass, restrained typography, letting the juice inside speak for itself. There is nothing decorative about the presentation, no ornamental flourish competing with the scent.
The composition does something unexpected with contrast, and that contrast is what keeps 100 from settling into a predictable category. Lychee and blackberry leaf give the opening a green-fruited lift that reads almost effervescent, bright and lifted in a way that suggests fruit plucked early rather than fully ripe. Then cypriol and rose pull the whole thing into something smoky and grounded far faster than most floral-orientals manage. The base is where the structural identity of the composition shows up most clearly.
The evolution
The first ten minutes are where 100 announces itself most loudly. Lychee dominates, bright and almost sparkling, with blackberry leaf adding a green, slightly bitter edge that keeps the sweetness from going cloying. There's something almost electric about it, the kind of lift that suggests a citrus without any actual citrus in the mix. As the first half hour passes, the rose and jasmine surface, but they arrive dusty rather than dewy, shaped by the cypriol underneath. The smoke from the cypriol is subtle but present, threading through the florals without overwhelming them. By the two-hour mark, the leather and tonka have taken over completely. Ambroxan adds a clean, mineral lift that keeps the drydown from going too heavy, and the Helvetolide® creates a soft warmth that sits close to skin without suffocating it. The final hours settle into a quiet, musky leather.
Cultural impact
Within the broader landscape of contemporary perfumery, 100 reads as a composition that treats fruit as a structural ingredient rather than a decorative top note. The lychee-and-leather pairing places it alongside modern fragrances that lean into unexpected material combinations, where sweetness and smoke share the same sentence. It appeals to wearers who want brightness without forfeiting weight, who want lift in the opening and gravity in the drydown.
