The Story
Why it exists.
The beginning
Sorry Not Sorry built Can I Call U Rose? as a floral woody musk that doesn't hide behind its flowers. The title reads like a direct address, and the composition follows through on that energy. Perfumer Pedro Kimo gave rose the central role, letting it run through the structure with violet pulling the curtain back and plum dropping in like a late-night voice note. Damask rose anchors both the opening and the heart, a deliberate choice that keeps the floral thread continuous instead of letting it vanish into the midphase. The result is a fragrance that knows exactly what it wants to say. The brand doesn't do apologetic, and this one doesn't either.
What makes the architecture of Can I Call U Rose? worth noting is where the weight lands. Javanol does the heavy lifting in the heart, a sandalwood molecule with a creamy, almost suede-like density that lets Damask rose bloom without collapsing into something syrupy. The violet leaf at the top keeps the green thread alive just long enough to stop the fruit from tipping into sweetness. And the base, with ambrette and Ambrofix working in concert, gives the musk a translucent warmth. Ambergris adds an animalic softness that grounds everything without weighing it down.
The evolution
The first hour belongs to fruit and green. Plum and apple land bright, the violet leaf sharpening everything like a cold glass against your lip. Rose shows up early too, but it stays in the passenger seat while the violet does the talking. Around the thirty-minute mark the Javanol arrives and the whole composition turns inward. The rose deepens, the fruit recedes, and a creamy sandalwood warmth takes over, powdery without being dusty. By hour three or four the base has settled into itself: ambrette giving that warm-skin glow, Ambrofix adding a clean woody mineral edge, ambergris contributing a subtle salt-tinged softness, cedarwood barely there but doing structural work, and a jasmine that whispers instead of sings. The musk ties it all into something that sits close to skin for another two hours.
Cultural impact
Can I Call U Rose? treats Damask rose as a structural material rather than a decorative one. Javanol in the heart gives the flower a creamy, suede-like cushion that lets it bloom without folding into syrup. Violet leaf at the top keeps the green thread alive long enough to prevent the plum and apple from tipping into sweetness. The result is a rose composition that reads as confident rather than nostalgic. It speaks directly, the way a text message does at midnight, no preamble required. For wearers who want rose to carry weight on its own terms, this one delivers.
The House
Sorry Not SorrySorry Not Sorry is an independent niche fragrance house founded in Brazil, operating as a bold newcomer in the global perfume market. The brand has built a collection of six fragrances, all released in 2025: Wabi, Nostalgic Velvet, Wonderblu, Sumo, Can I Call U Rose?, and Sépia. The house takes its name from a stance of unapologetic confidence, suggesting fragrances designed for those who reject convention. Based in Brazil, the brand draws from the country's diverse aromatic traditions while positioning itself within the contemporary independent perfume conversation. The collection spans varied olfactive territories, from rose-centered compositions to other scent families, indicating a house willing to explore rather than confine itself to a single aesthetic. As a new entrant, Sorry Not Sorry operates outside the traditional heritage house model, building its identity around modern sensibilities and direct communication with consumers.
The Creator
Pedro KimoThough concrete compositional details require verification, observers of Kimo's work note consistent threads in his aesthetic. His signature approach appears to favor a balance between natural and high-quality synthetics, selecting materials for their behavioral properties rat…
