The Story
Why it exists.
The beginning
Princess Style began with a single brief from Marina de Bourbon herself: a mad desire to live, see, feel, seduce, for oneself. Not a princess in a tower. A princess in motion. The brief called for a vibrant fragrance that would impose itself as a style the moment it touched skin. Perfumer Ilias Ermenidis answered with a fruity-floral composition built around the interplay of tart blackcurrant, bright mandarin, and soft pear in the opening, warming into a heart of jasmine, orange blossom, and freesia. The top notes are ready and present, the heart follows warm, and the base settles into a lasting impression. This is joy in a bottle, composed with intention.
The ambroxan in the base does the quiet work that makes everything else sing. It brings a clean, skin-close quality to the composition, a subtle anchoring effect that allows the other notes to shine without overwhelming the senses. Combined with raspberry sorbet, an unusual material that reads moreish and modern rather than dessert-heavy, the composition achieves a particular balance: sweet enough to be immediately appealing, grounded enough to wear seriously. The blackcurrant in the opening isn't decorative. It's tart, it's intentional, it cuts through and says something.
The evolution
The opening hits with tart-sweet immediacy, blackcurrant leads, mandarin brightens, pear softens the edges. The heart follows: jasmine unfolds against orange blossom, freesia adds a clean, slightly green lift that keeps the florals from becoming too heavy. The transition feels natural, almost seamless, the fruit doesn't disappear so much as dissolve into the florals, which in turn warm and deepen as skin chemistry takes over. The drydown arrives with ambroxan keeping things close, skin-like, intimate rather than projecting. Vetiver adds an earthy counterweight that prevents sweetness from becoming syrupy. Vanilla and raspberry sorbet linger in the warmth, creating a gourmand presence that remains close to the skin. Moderate sillage throughout, you'll know it's there, the room won't.
Cultural impact
Princess Style occupies an interesting space in contemporary fragrance, fruity-floral with a gourmand twist. The brand's own copy describes it as having a 'devastating trail' and being the weapon of a Parisian princess who 'captivates with her irresistible smile.' That's a specific persona: someone who turns heads not through aggression but through sheer presence. The fragrance invites wearers to embody a certain confidence, sweet without being naive. It's a scent that feels both modern and timeless, appealing to those who appreciate the interplay of fruit and florals with a warm, lingering base.
























