The Story
Why it exists.
In 2024, Viktor&Rolf reached for something untamed. The tiger lily, that bold, waxy bloom that doesn't apologize for taking up space, became the namesake and the soul of Flowerbomb Tiger Lily. Perfumer Carlos Benaïm built the composition around that wildness, pairing it with coconut milk's softness and mango's juicy sweetness to create something that feels like warm coastal light. It's feminine without being precious, radiant without trying too hard. Emily Ratajkowski, the face of the campaign, embodies that same energy, confident, striking, impossible to ignore.
If this were a song
Community picks
Melt
Sigrid
The Beginning
In 2024, Viktor&Rolf reached for something untamed. The tiger lily, that bold, waxy bloom that doesn't apologize for taking up space, became the namesake and the soul of Flowerbomb Tiger Lily. Perfumer Carlos Benaïm built the composition around that wildness, pairing it with coconut milk's softness and mango's juicy sweetness to create something that feels like warm coastal light. It's feminine without being precious, radiant without trying too hard. Emily Ratajkowski, the face of the campaign, embodies that same energy, confident, striking, impossible to ignore.
Tiger lily sits outside the typical floral vocabulary. Where jasmine plays soft and gardenia whispers, tiger lily asserts itself. It's waxy, slightly spicy, and carries a natural intensity that most perfumers either lean into or try to temper. Here, they leaned in. The coconut milk accord acts as a bridge, tropical and creamy, it softens the lily's edge without dulling it. The mango-benzoin base is where the warmth lives, a sweet-resinous finish that extends the wear without overwhelming. It's a composition built for contrast: wild heart, gentle opening, warm finish.
The Evolution
The opening hits soft, coconut milk spreading across skin like warmth, not heat. Bergamot flickers briefly, citrus-bright, then yields to the heart. The tiger lily doesn't tiptoe in. It arrives waxy and present, a little green-spice beneath the bloom. Freesia adds a clean floral lift, jasmine rounds it, and suddenly you're in the heart of something lush and tropical. The mango appears in the base, juicy-sweet against the benzoin's resinous warmth. On most skin types, this lasts through a full workday, six to eight hours of moderate sillage that stays close without disappearing. The next morning, there's a faint sweetness left on fabric, like warm skin in sunlight.
Cultural Impact
Part of Viktor&Rolf's beloved Flowerbomb family, this 2024 addition brings tropical energy to a house known for conceptual fragrance design. Emily Ratajkowski fronts the campaign, a fitting face for a fragrance about confident femininity. The Flowerbomb collection began in 2005, and Tiger Lily joins it as the bright, wild counterpart to the original's explosive florals.
The House
Netherlands · Est. 1993
Viktor&Rolf is a Dutch avant-garde fashion house founded in 1993 by designers Viktor Horsting and Rolf Snoeren. The duo, both born in 1969, trained together at the Arnhem Academy of Art and Design before relocating to Paris, where they built a reputation for conceptual fashion that blurs boundaries between art and commerce. Their fragrance line, launched in partnership with L'Oréal, translates their theatrical design philosophy into wearable form. Flowerbomb remains their signature scent, housed in the now-iconic grenade bottle they designed themselves. The brand operates from Amsterdam, maintaining the provocative sensibility that has defined their work across fashion, fragrance, and installation art for three decades.
If this were a song
Community picks
Beach sunset energy, warm light, salt air, flowers that don't apologize for growing wild. The kind of afternoon that turns golden before you want it to end.
Melt
Sigrid
