The Story
Why it exists.
The beginning
Les Copains chose a French phrase as its name, friends, pals, when the house was founded. The gesture was deliberate. Italy looked to France for cultural validation; the branding made that conversation explicit. Trend Lui arrived in 2001, the male counterpart to Trend Lei, embodying that same accessible sensibility in olfactory form. An amber fougère built not for arrival moments but for the hours between. The name itself carries double meaning, a current direction, yes, but also the act of choosing carefully. Trend as verb, not just adjective. The fragrance captures something between intention and ease, a scent that settles into routine rather than demanding attention. It speaks quietly, allowing the wearer to move through the day without announcement.
The structure is where this fragrance earns attention. An aromatic opening that reads almost medicinal before the citrus rounds it, tarragon leading with its bitter-green bite, coriander's spice underneath, grapefruit lifting the whole thing without softening it. The heart is the unexpected move. Iris and guaiac wood shouldn't work together, one powdery and cool, the other smoky and almost tar-like, but here they bridge cleanly, the guaiac softening the iris's starch into something warmer. Juniper arrives to green the middle, black pepper to sharpen it. The drydown anchors everything in cedar, sandalwood, frankincense. Oakmoss gives it that fougère depth that never fully goes away.
The evolution
The opening lands bright and herbal. Bergamot, grapefruit, tarragon, coriander, a quartet that reads almost like a savory dish. The citrus has presence but so does the herb, and together they don't cancel. Twenty minutes in, the heart shifts the register entirely. Iris powder arrives cool and unexpected. The guaiac wood brings smoke, almost leather-like, sitting underneath the softness. Juniper and black pepper layer in green and sharp. The structure feels architectural now, deliberate, considered. An hour in, the drydown settles into warmth. Cedar and sandalwood form the core. Frankincense brings resin, slightly medicinal, grounding the sweetness of the wood. Patchouli and oakmoss linger. Trend Lui stays close to the skin as the hours progress. The sillage becomes intimate, intimate in a way that invites proximity rather than demanding it.
Cultural impact
Trend Lui arrived in 2001 as part of Les Copains' broader Trend collection. The masculine counterpart to Trend Lei, this fragrance represented a move into daily-wear elegance rather than statement perfumery. The scent builds its character through layered transitions, opening with brightness before settling into complexity. Its structure speaks to an idea of restraint, a fragrance that asks for patience rather than immediate impact. The composition unfolds over hours, revealing different facets as time passes.





















