The Story
Why it exists.
The beginning
Hidden Love arrived in 2013, composed by perfumer Simone Schmelzer for Lanoe. Its name belongs to the house's Nina von Sighn series, described by the manufacturer as commemorating a banker's daughter who left for Australia during the 1920s and became lost there. The name brings a private, slightly melancholy history to a fragrance that unfolds with visible charm. Its stated character is floral-fruity and gourmand, with a sweet fruit opening, a white-floral heart, and an oriental-powdery base. Nothing about the name is muted; it suggests affection concealed beneath composure.
The composition gains its intrigue from the way it keeps changing register. Peach, apple, raspberry, and blackcurrant bring a ripe, sparkling top, while cinnamon and ginger introduce warmth before the floral heart arrives. Jasmine, freesia, orchid, rose, and ylang-ylang make that middle section airy rather than edible. Honey, sandalwood, musk, vetiver, cedar, amber, and vanilla then pull the fragrance toward a warm, powdery finish. Fruit and spice provide the energy, florals provide the elegance, and the base gives both enough weight to remain present.
The evolution
The first impression is bright and generous, with peach, orange, apple, raspberry, and blackcurrant lending the air a ripe, sunlit quality. Cinnamon and ginger add a clean warmth, keeping the fruit from becoming simple sweetness. As those notes recede, jasmine, freesia, orchid, rose, and ylang-ylang take over. The heart feels polished and feminine, with a powdery floral softness laid over the earlier spice. Then honey, vetiver, sandalwood, cedar, amber, musk, and vanilla settle close to the skin. Cinnamon returns within the base, tying the warm spice to the fruit. The final impression is quieter than the opening: sweet, woody, musky, and softly powdery, with a subtle trail that carries the scent inward.
Cultural impact
Hidden Love is one of Lanoe's named fragrances, alongside compositions such as No. 8, White, and Mirus I. Its title carries a private romantic register, inviting attention to the tension between concealed feeling and outward composure. The scent itself expresses a distinct floral-fruity character with gourmand warmth and a powdery finish. Ripe peach, orange, apple, raspberry, and blackcurrant open brightly before cinnamon and ginger lend a clean warmth. Jasmine, freesia, orchid, rose, and ylang-ylang shape the floral heart, while honey, vetiver, sandalwood, cedar, amber, musk, and vanilla create a close, softly powdered drydown.
The House
LanoeLanoe is a niche fragrance house known for a tightly edited catalogue built around numbered compositions, including No. 3, No. 4, No. 7 and No. 8. The house also introduced Mirus I in 2015 and released G'Like, Ibiza Love, Lovely and Black in its broader line. With a name drawn from Old French and a visual language shaped by ornate bottles, bold colour and gold detailing, Lanoe occupies an expressive place within niche perfumery. The brand's catalogue spans fresh citrus scents, rich orientals and woody formulas, but its identity remains consistent in an emphasis on theatrical presentation and concentrated fragrance.
The Creator
Bernd StreiterWith no specific creations listed in the available record, Streiter’s signature cannot be reduced to a dependable formula or a favorite ingredient. His academic grounding in art and language nevertheless offers useful clues: expect compositions with narrative discipline, expre…
