The Story
Why it exists.
The beginning
Luan Santana LS&You Sound arrived in 2017 as a men's release from Jequiti's celebrity-tied Luan Santana lineup. The singer lent his name and audience to a fragrance designed to wear lightly and often, the kind of scent you reach for without ceremony. Brazilian perfumer Hernan Fígoli composed the formula, working with a bright-woody structure that opens with crisp fruit, threads through green and aromatic middle notes, and closes on a warm sandalwood and vetiver base. Bergamot and plum give the top a clean sweetness, while pine keeps that sweetness from tipping into something heavy or syrupy. As the hours pass, nutmeg and violet soften the edges, cypress adds a quiet woody weight, and the drydown settles into musk-tinged sandalwood that sits close to the skin.
What makes the composition work is the balance of fruit and wood. Plum and Sicilian bergamot bring a clean sweetness up top, anchored by pine, which adds a slightly resinous, outdoorsy snap instead of letting the citrus float away. The heart shifts into nutmeg, violet, and cypress, a trio that reads more aromatic than floral. Nutmeg carries the warmth, violet gives a soft powdery cushion, and cypress pulls the whole thing closer to a forest path than a perfume counter.
The evolution
The opening reads almost sparkling. Bergamot and plum come forward fast, with pine threading through to keep the sweetness from going syrupy. There's a fruit-and-needle quality that reads clean but not sterile, bright without feeling sharp or aggressive. The plum gives the top a soft, rounded juiciness, while the bergamot adds a citrus lift that keeps everything airy, and the pine settles underneath, holding the whole composition up like a frame. As the minutes pass, nutmeg moves into the composition, and the violet starts to soften the edges. The scent gets warmer, slightly spiced, less about lift and more about presence. The cypress arrives quietly here, lending a green, woody weight without turning the whole thing into a chypre, and the nutmeg weaves between fruit and wood, adding a gentle warmth that bridges the bright top to the grounded base. Eventually, the base takes over.
Cultural impact
As part of Jequiti's celebrity-tied lineup with Luan Santana, Sound sits within a brand tradition of bringing personality-driven fragrance to a broad audience. The woody-fresh profile reads as a versatile everyday composition, opening with clean fruit and pine, moving through nutmeg, violet, and cypress, and closing on a warm sandalwood and vetiver base that sits close to the skin. The fragrance translates the singer's image into a scent that feels light, approachable, and easy to wear.
The House
JequitiJequiti is a Brazilian cosmetics and fragrance house that reaches customers through a direct‑sales network. Since its launch in 1999 the brand has offered a wide range of scented products, from everyday body sprays to more elaborate eau de parfums such as Eu Sinto (2012) and Fléus Orchidée (2024). Its catalogue mixes bright, youthful compositions with scents that reference Brazil’s coastal and tropical landscapes. Jequiti’s presence spans more than two decades, and the company continues to introduce new releases each year while keeping price points accessible for a broad audience.
The Creator
Hernan FígoliFígoli draws from the lush botanical vocabulary of Brazil while remaining fluent in classical Western perfumery. His fruited florals and warm orientals suggest a man comfortable balancing accessibility with depth.
