The Story
Why it exists.
The beginning
Fonteyn launched in 2017 from IIUVO, a fragrance house founded by Leo Gibbon and Tomi Ahmed. Its name points to Margot Fonteyn, the British ballerina, but the fragrance itself carries the conversation in its composition. The listed notes form a layered aromatic-woody scent: grapefruit, cardamom, vermouth, and rosemary establish the opening, while rose, violet, and currant buds shape the floral heart. Papyrus, cedarwood, moss, vetiver, patchouli, and vanilla complete the dry structure. As it wears, the brighter materials give way to a drier, earthier impression, with floral notes remaining in balance with woods, herbs, and subtle warmth.
The unusual pairing of vermouth and rosemary gives the opening a distinctive aromatic character. Together, they bring a bitter, citrus-like brightness, with rosemary adding a green herbal edge. Currant buds introduce another contrasting layer through their green, slightly sharp quality, connecting with the rose and violet rather than allowing the floral center to become overly soft. As the composition settles, papyrus and moss build a dry, earthy structure, while cedarwood adds its own woody depth.
The evolution
Cardamom and vermouth form the opening duet, with grapefruit underneath and rosemary threading through the composition. The result is bright and aromatic, carrying bitter, citrus, and herbal qualities in close balance. As the opening develops, rose and violet move forward through the currant buds, whose green and slightly sharp character adds contrast to the florals. The heart remains restrained rather than becoming overtly sweet. Later, papyrus and cedarwood give the composition a dry woody direction, while moss deepens its earthy character. Vanilla adds a quiet warmth beneath the woods and earth tones, preventing the drydown from seeming entirely stark. Vetiver and patchouli further ground the remaining floral impression, leaving a close, layered scent that combines flowers, herbs, woods, and earthy materials without relying on a heavy sweetness.
Cultural impact
Fonteyn is an aromatic-woody fragrance from IIUVO, built around a spicy opening, a floral heart, and a dry earthy finish. Grapefruit, cardamom, vermouth, and rosemary create a bright, aromatic start, while rose, violet, and currant buds add a floral center with a green, slightly sharp edge. Papyrus, cedarwood, moss, vetiver, patchouli, and vanilla provide the woody and earthy base. For people drawn to modern aromatic-woody compositions with floral elements and a restrained sweetness, Fonteyn is a fragrance to explore.
The House
IIUVOIIUVO is a London fragrance house founded by musician Leo Gibbon and former Comme des Garçons creative Tomi Ahmed. The pair began working together in 2015 after a conversation that helped turn a shared idea for a different kind of fragrance company into a recognizable sensory concept. Their background in music and visual culture informs a brand identity built around scent as an experience with its own soundtrack. IIUVO has moved between niche perfume, candles, and collaborations with artists, with compositions such as Fonteyn, Gilot, Soigné, Madame X, and Bullshit forming part of its early catalogue. The brand is best understood through those specific projects rather than broad industry claims: distinct names, artist connections, and a clear interest in fragrance as a meeting point between people, sound, and place.
The Creator
Leo GibbonBecause Gibbon's published work to date flows through a single, tightly curated house, his stylistic fingerprint is best read through IIUVO's small catalogue rather than a sprawling CV. The compositions lean modern, with a marked preference for woods, musks, and textured natur…





























