The Story
Why it exists.
The beginning
Casa Blanca is named for a white temple nestled in a coastal field of fig trees. The intention was to capture that specific atmosphere and translate it into a fragrance. Frank Voelkl was the architect. He began with mineral freshness at the opening, built the heart around fig and white suede, grounded the base with tobacco, and cut away anything that didn't earn its keep. The result is a fragrance that doesn't announce itself. It arrives. It settles. It stays.
The tension in Casa Blanca is built into the materials: cool and warm, mineral and fig, white tea and tobacco. These combinations shouldn't work together. Mineral notes typically lean aquatic, cold, but here, paired with labdanum and white tea, they feel creamy, almost tangible, like wet stone you can almost touch. Fig adds woody sweetness without fruitiness. Tobacco brings warmth without smoke, sun-on-skin rather than bonfire. The white notes throughout aren't just a color story, they're a structural choice, all sharing a quality of openness that lets the composition breathe differently than it would with darker materials. The result is a fragrance that feels neither cold nor warm, neither sharp nor soft.
The evolution
The opening hits immediately, mineral sheen, white tea cutting sharp like a breeze off water, a hint of labdanum to keep it grounded. This is the cool part. The part that makes you lean in. Fig arrives with white suede and white copal resin, and the mineral clarity shifts into something creamier, warmer, like sun-warmed skin mixed with something herbal and intimate. Then the base: tobacco anchoring everything with bourbon vanilla and white oud. The tobacco here isn't smoky, it's sweet, warm, almost sunscreen-like. The vanilla keeps it soft. The white oud keeps it dry. The drydown settles into something quiet, intimate, close, with a trace on fabric the next morning that feels like memory more than scent.
Cultural impact
Casa Blanca is one of House of Bō's most refined expressions and was named a finalist in the Fragrance Foundation Awards 2025 "Fragrance of the Year: Ultra Luxury" category, notable recognition for a young house. Wearers consistently describe it as having an "old money" vacation aesthetic, with the mineral-fresh opening and warm tobacco drydown creating a character that reads as both relaxed and sophisticated. The fragrance draws frequent comparison to Le Labo's Thé Noir 29. Thé Noir 29 is austere and sharp. Casa Blanca is softer, warmer, and more openly sweet. Where the other pulls back, Casa Blanca reaches out.

































