Heritage
A house, in its own words
Bernardo Möller spent years working in real estate while quietly building a collection of around 500 perfume bottles, a passion that began when he was just thirteen years old. His partner in life and business, Giancarlo Perez, shared his appreciation for scent and artistry. Together, they made the decision to transition from hobbyists into fragrance creators, leveraging Möller's deep familiarity with perfume evaluation accumulated through years of sampling and collecting. The couple launched House of Bō in October 2021, establishing their base in Miami where they could develop their vision of slow, deliberate perfumery. The brand name itself, with its stylized diacritic on the 'O', reflects a deliberate move away from convention. Early industry reception proved encouraging, with beauty journalist Jonathan Flores noting that the founders managed to execute foundational brand-building elements with unusual competence despite being newcomers to the beauty sector. House of Bō operates on the principle that fragrance should exist for the body and soul, a phrase appearing consistently across their brand communications. Their perfumes intentionally eschew traditional gender categorization, presenting instead as gender-neutral offerings available to anyone. The brand frames its creative process around Mexican artistry, positioning cultural heritage as central to their identity rather than mere aesthetic reference. Slow perfumery defines their approach, suggesting extended development periods, careful ingredient selection, and deliberate restraint in production schedules. The brand describes their mission as awakening the senses and creating harmony between body and environment. Each fragrance emerges from a process that reportedly prioritizes authenticity of expression over commercial considerations.
