The Story
Why it exists.
The beginning
Wicked Style Love arrived in 2010 as part of Harajuku Lovers' Wicked Style line, a release that leaned into the wild fashion energy of Tokyo's streets. The fragrance is dedicated to the girls who turn Harajuku's Takeshita-Dori into a runway, dressed in ruffled blouses, petticoats, and super cute shoes. Maurice Roucel, the perfumer behind it, composed Wicked Style Love with his signature tension running straight through: fruit that flirts with candy, powder that flirts with skin. The doll's character, with style inspired by the Rococo, featuring white socks, blouses, and petticoats, is part of the storytelling. The scent is meant to be worn like a costume that happens to fit.
What makes this composition worth a second look is how Roucel stacks two registers at once. The fruit top, nectarine, mango, and pear, lands with an almost syrupy sweetness, the kind of opening that announces itself in a candy-coated burst. But the violet, osmanthus, and lotus at the heart pull the composition toward something powdery and floral, pulling back the sugar before it overwhelms. Then praline shows up in the base alongside sandalwood and a faint woody note, adding a nutty, creamy depth that keeps the sweetness from feeling juvenile.
The evolution
The first 15 minutes are pure fruit salad, nectarous and almost candied. Nectarine leads, mango swells underneath, and pear brightens the edges so it doesn't collapse into jam. Around the 30-minute mark, the fruit begins to thin and the violet-lotus heart takes over, carrying a soft, powdery coolness that feels almost cosmetic, like the inside of a compact. Osmanthus adds a faint apricot-cream warmth to the florals, keeping the sweetness alive without the overt fruitiness. By the two-hour mark, the praline is doing the heavy lifting. It blends with sandalwood and a whisper of patchouli into something warm, lightly nutty, and skin-close. Musk underneath keeps the whole thing soft and slightly soapy, like laundry that's been folded with vanilla sachets.
Cultural impact
Wicked Style Love sits within a specific corner of fragrance history: the early 2010s celebrity launch, when pop stars turned their personal aesthetics into shelf-ready perfume lines. The brand was last marketed by Coty, and Gwen Stefani pulled the fragrance line, with the source page last updated in late 2014. Today, bottles surface through resale channels and collector circles, less about the scent itself than the complete set of characters on the shelf. It's a fragrance that lives in nostalgia now, more Y2K-pop than current-season, but the appeal endures for anyone who encountered the Harajuku Lovers line during its original run.
