The Story
Why it exists.
The beginning
The Wicked Style concept arrived in 2010 as Harajuku Lovers turned its attention to Tokyo's Takeshita-Dori, the street where fashion goes to break rules. Every girl, the brand said, has her own wicked style. G was the one who wore it best. Bold hair, louder personality, the kind of confidence that turns heads before you even speak. Christelle Laprade built the fragrance around that energy: bright fruit at the top, florals at the heart, aquatic at the base. Tokyo street fashion, translated into scent.
Christelle Laprade chose a fruity-aquatic structure, watermelon and pineapple opening, peony and raspberry in the heart, aquatic notes and musk anchoring the base. The choice of watermelon as a lead note is the telling one. It's unexpected in perfumery, more common in drinks and body mists. But it works here: the watery sweetness reads as freshness without the sharpness of citrus. The granny smith apple adds the tartness that keeps the sweetness from becoming syrupy. At the heart, peony and raspberry are familiar enough to feel comfortable, but the tuberose threading through adds a creamy warmth that elevates the composition above standard teen-fruity territory. It's approachable without being boring.
The evolution
The opening hits immediately, watermelon and pineapple arriving together in a rush of bright, vending-machine-drink sweetness. The granny smith apple appears within minutes, adding a crisp tartness that cuts through the fruit. It lingers for maybe thirty minutes before the heart takes over. The mid-section is where this fragrance earns its keep. Peony and raspberry emerge as the stars while the fruit fades, creating a floral-fruity warmth that feels intentional rather than accidental. The transition isn't dramatic, there's no moment where fruit disappears and florals arrive. They overlap, hand off, share the stage. The drydown is aquatic and close. Water notes and musk create a fresh, slightly sweet skin scent that stays intimate rather than projecting. This is a three to four hour fragrance on most skin types. It won't make it to dinner.
Cultural impact
Harajuku Lovers occupied a specific cultural moment: the mid-2000s obsession with Japanese street fashion, cosplay, and the Gwen Stefani aesthetic. Wicked Style G arrived in 2010 as the line expanded into the music-themed Wicked Style sub-line, dedicating the fragrance to Takeshita-Dori and the bold fashion of Tokyo streets. The brand found its audience among younger wearers and collectors drawn to the cartoon bottles and pop-culture positioning. While the line stopped production in 2014, the bottles still appear on resale platforms, kept alive by nostalgia and the distinctive aesthetic.
